Ingrid van der Veen - Interior Design

31/08/2026

You send the proposal.

A few days pass. Nothing.

And this is where a lot of designers decide the client probably isn’t interested anymore.

So they stop.

But the client never actually said no.

They’re renovating a house, talking to contractors, making decisions, working, travelling, living their life.

Your proposal is not always at the top of their list.

Follow up.

Not with five awkward “just checking in” emails.

Ask a question. Bring them back into the conversation. Give them a reason to reply.

A good lead shouldn’t disappear because you felt uncomfortable sending one more message.

Sales is part of running the studio too.

31/08/2026

Being busy is actually quite easy in this industry.

There is always another email, another revision, another site visit, another client who needs something.

You can fill every hour without even trying.

But that was never what I wanted from having my own studio.

I wanted choice.

Choice in the projects I take on.
The people I work with.
How I spend my time.
And yes, the freedom to step away from the business without everything falling apart.

That doesn’t happen because you finally “get less busy”.

You have to build for it.

28/08/2026

15K 🤍

I’m not going to pretend the number is what I’m most proud of.

What I’m proud of is how we got here.

Not by chasing every trend.
Not by changing the message every week.
And definitely not by dancing for the algorithm… although I did try 😂

I just kept talking about what I believe designers need to hear.

That positioning matters.
That working harder is not the answer.
That talent without strategy can stay invisible for a very long time.

And apparently, that message landed.

So if you’ve been here from the start, or you found me last week, thank you.

And if you’re new here, hi 👋
Stick around.

27/08/2026

Another beautiful project won't automatically grow yout studio...

27/08/2026

Designers say...

27/08/2026