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The Novel Grey

Startpagina
Nederland
Utrecht
The Novel Grey

The Novel Grey is een label met duurzame luxe betonnen wandelementen.

Ontstaan vanuit Beton-Lab, het bedrijf waar we ontdekken en experimenteren met esthetisch beton.

18/08/2026

Where textile rhythm meets concrete.

Geometric Fabric is a series of tactile wallpieces inspired by the rhythm, softness and repetition of fabric.

Translated into sustainable concrete, the works play with contrast: textile-like movement captured in a hard, lasting material.

The collection consists of three variants. The green piece is currently sold out, but a similar work can be made on request. Other sizes are also possible for interiors or projects that ask for a more bespoke approach.

Each piece brings structure, texture and quiet movement to the wall.

Interested in a Geometric Fabric wallpiece for your home or interior project? Send us a message or discover the collection via the link in bio.

13/08/2026

Colour changes the feeling of a wallpiece.

Our wallpieces are available in 12 standard Novel Grey colours, each carefully selected to complement the texture and relief of our concrete works.

From soft neutrals to warmer tones and deeper accents, colour can completely change the atmosphere of a piece.

Looking for something specific? We can also approach almost any RAL colour on request, making it possible to create a wallpiece that fits your interior, project or personal colour palette.

Because in our work, colour is never just a finish. It becomes part of the material, the light and the feeling of the space.

Curious about the possibilities? Send us a message or order colour samples via the link in bio.

11/08/2026

A soft rhythm of form, colour and shadow.

Flow Triade in Old Pink and White.

This wallpiece series brings a gentle sense of movement to the wall, with flowing shapes that shift subtly as the light changes.

Shown in different settings ; during GLUE Amsterdam and during two photoshoots for Kardol — Flow Triade shows how one design can take on a different character depending on its surroundings.

In Old Pink, the work feels warm and soft. In White, it becomes quiet, sculptural and refined.

Handmade in sustainable concrete, created to bring texture, calm and depth into an interior.

Interested in a wallpiece for your home or project? Send us a message or discover more via the link in bio.

06/08/2026

A wallpiece with rhythm, depth and quiet movement.

Linea Split is one of our tactile concrete wallpieces, created from repeating lines, subtle relief and a soft play of light and shadow.

This piece was shown in the hallway at ART[s] Gallery in Bathmen and now also lives in a B&B in Nijkerk, where it becomes part of a more intimate interior setting.

That is what we love about our wallpieces: they change with their surroundings. In a gallery, they invite people to look closely. In a home or hospitality space, they become part of the atmosphere.

Handmade in sustainable concrete, Linea Split brings texture and calm presence to the wall.

Interested in a wallpiece for your home, B&B or interior project? Send us a message or discover more via the link in bio.

04/08/2026

Concrete, shaped like softness.

Our large white Concrete Cushions play with contrast: soft-looking forms, translated into a hard and lasting material.

Shown with and without a black or wooden frame, each version changes the way the work is experienced. The frame adds focus, depth and a more defined presence, while the unframed piece feels pure, sculptural and close to its material origin.

Handmade in sustainable concrete, these works bring texture, light and quiet movement into an interior.

Available as wallpieces for homes, hospitality spaces and interior projects.

Send us a message for more information or discover our wallpieces via the link in bio.

30/07/2026

A timeless touch at Lake Como.

For two apartments overlooking the serene surroundings of Lake Como, interior designer Harmen Witte selected two Novel Grey wallpieces: Zenith Hex Cloudy White and Cloud Cloudy White.

Both works were created for the living rooms, bringing texture, softness and quiet depth into spaces designed with timeless elegance and a subtle sporty edge.

For us, this is where our wallpieces truly come alive: in interiors where art, architecture, light and atmosphere meet.

Zenith Hex and Cloud are handmade in sustainable concrete, yet their presence feels soft, calm and refined — shaped to interact with the room around them.

Looking for a tactile artwork for your interior or project? Send us a message or discover our wallpieces via the link in bio.

Interior design: Harmen Witte

21/07/2026

A look back at OBJECT Rotterdam.

A few moments from in the library, where we presented our tactile concrete works among many inspiring designers, makers and artists. Cushions, crystals, shiny concrete; we had it all 😄

Events like this are always valuable to us. They create space for conversations about material, texture, sustainability and the way art can become part of an interior.

Thank you to everyone who visited, looked closely and shared their thoughts with us.

📸1 , 📸2 , other📸

16/07/2026

Art and light are inseparable.

Our wallpieces are on view at through , in a setting where art, interior and lighting come together.

For us, light is an essential part of the experience of a work. Without the right light, an artwork can appear completely different. Relief may soften, texture can disappear, and the character of the piece can shift.
With the right lighting, surface, depth and shadow come alive. It reveals the subtle details and quiet movement within the concrete.

This is why art and light are so closely connected. One enhances the other.

14/07/2026

Concrete wallpieces in a soft and layered interior setting.

A look at our wallpieces in the beautiful interior settings of in Hilversum.
Here, C&C Cloud XL and Dune show how relief, texture and light can bring a quiet sense of movement to a space.

For us, this is where our work comes alive: not only as an object on the wall, but as part of the atmosphere of a room.

09/07/2026

Small in scale, rich in texture.

Our Petite Pieces are small-scale tactile artworks, handmade in concrete.
They carry the same sense of rhythm, relief and material presence as our larger wallpieces, but in a more intimate size.

Created for quiet corners, refined interiors and spaces that ask for subtle depth and character.

Discover the available pieces via the link in bio.

Photography by Novel Grey, exept last photo: for

Adres

Europalaan 2B
Utrecht
3526KS

Openingstijden

Maandag	09:00 - 18:00
Dinsdag	09:00 - 18:00
Woensdag	09:00 - 18:00
Donderdag	09:00 - 18:00
Vrijdag	09:00 - 17:30

Website

https://thenovelgrey.com/

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