Wat zijn de openingstijden?

Maandag 09:00 - 18:00 Dinsdag 09:00 - 18:00 Woensdag 09:00 - 18:00 Donderdag 09:00 - 18:00 Vrijdag 09:00 - 17:30

The Novel Grey

Startpagina
Nederland
Utrecht
The Novel Grey

The Novel Grey is een label met duurzame luxe betonnen wandelementen.

Ontstaan vanuit Beton-Lab, het bedrijf waar we ontdekken en experimenteren met esthetisch beton.

12/03/2026

Still thinking about last weekend… ✨

We had such a great time showing our work .art, where we presented our wall pieces and the new Concrete Cushions series.

It was a joy to meet so many curious and enthusiastic people, and to share the stories behind our work. We loved hearing how intrigued many of you were by the materials, textures, and unexpected softness of concrete.

Good news; Some works are still available.
You can discover them via the link in our bio.

And a big thank you to our fellow exhibitors for the wonderful atmosphere and the great time together. 🤍

04/02/2026

What if concrete could feel like a cushion?
With Concrete Cushions, we transform a rigid material into something that sparks wonder, surprise, and desire.
Using fabric forming, concrete takes on folds, softness, and shapes that shouldn’t be possible, while still leaving room for its raw imperfections to shine through.

Tactile, playful, and made to be felt.
Limited editions + one-of-a-kind pieces.
✨ Available now and on show 6-9 februari!
Send us a message for availability.

20/11/2025

This Saturday marks the final viewing day for the current exhibition at ⚡️ and although it was fully booked, a few last spots have just opened up.

It’s a rare chance to experience an intimate presentation of works by a diverse group of artists, from emerging talents to established names. Among them, five of our wallpieces are on view, presented in the warm, home-like setting that makes ART[s] Gallery so unique.

If you can’t make it this Saturday, private viewings are still available by appointment📞

Secure your place while you can in link in bio — it’s the last opportunity to visit this exhibition.

24/10/2025

✨ We would love to share something special with you!
We’re exhibiting in a private residence on the beautiful Sancta Maria Estate in Noordwijk: ART[s] The Estate.

It’s a place where real stories are shared — where art connects, inspires, and welcomes everyone, with pieces available for every budget.

The lovely host would be delighted to give you a personal tour through her home. This new exhibition features over 140 artworks to discover, and her team will be waiting with a glass of wine or bubbles to make your visit even more enjoyable.

Curious to explore? You’re warmly invited on November 8, 15, 16, or 22.
Booking is free — simply reserve your spot via the link in our bio.

Don’t wait too long — most of the only 100 spots are already taken!

15/10/2025

Flow as a wallpiece 🌊

👉 Swipe to see in Deep Green, Pebble Grey, Wine Red, Peach, Old Pink, and Yellow Gold. Each wallpiece reveals a different rhythm through variation in pattern and placement.

The interplay between form and light brings each surface to life — as the curves catch and reflect light differently with every composition.

Handmade in Utrecht, part of our Chapter 1 Collection.

14/10/2025

Texture that transforms a space.
This kitchen by combines soft tones, warm wood, and our signature 3D tiles - creating a space that feels grounded yet refined.

A perfect balance between calm and character.
📍 Arnhem, The Netherlands

✨ See more of our shapes and projects — follow for inspiration in texture and tone.

26/08/2025

Soft curves, solid concrete — yet silky smooth to the touch.
This Camber & Curve panel in Cloudy White blends effortlessly into any interior. ✨

Did you know it’s available for purchase? We’re making only 25 panels in this edition, and each piece is truly unique.

🛒 Shop via our website or
📍 book an appointment to visit our workshop.
Or have a look

📸1. at the inspirational space

Interested in a panel? Then check out the link to Wallpieces.thenovelgrey.com via our bio!

06/08/2025

One single Flow tile may look simple—but see what happens when you start playing with it 🌊

With its soft curves and precise geometry, Flow transforms into endless compositions, creating rhythm, movement, and depth on any wall.

Inspired by the gentle motion of waves, Flow brings a sense of calm and elegance to interiors. Part of our Chapter 1 Collection, it features a rich, tactile finish and is available in 12 curated colors.

Flow works beautifully in repetition, but also shines as a standalone wallpiece—a sculptural element that brings texture and refinement to the space.

01/08/2025

Meet Rey — a Chapter 2 tile with a modern, cosmopolitan edge.

Inspired by the geometric clarity of the pentagon, Rey symbolizes the element of air and brings a clean, contemporary aesthetic to any interior.

Whether used in repetition or as a standalone wallpiece, Rey offers a versatile way to add rhythm, structure, and distinction to your space.

📐 Modern form
🌬 Inspired by air
🖐 Handmade in Utrecht

Adres

Europalaan 2B
Utrecht
3526KS

Openingstijden

Maandag	09:00 - 18:00
Dinsdag	09:00 - 18:00
Woensdag	09:00 - 18:00
Donderdag	09:00 - 18:00
Vrijdag	09:00 - 17:30

Website

https://thenovelgrey.com/

Meldingen

Wees de eerste die het weet en laat ons u een e-mail sturen wanneer The Novel Grey nieuws en promoties plaatst. Uw e-mailadres wordt niet voor andere doeleinden gebruikt en u kunt zich op elk gewenst moment afmelden.