Direct Sewing Machines

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Direct Sewing Machines New Zealand's only online destination for everything sewing, ironing, cutting, including parts and accessories
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16/10/2026

Six leading brands. One beautiful showroom. 🧵

Singer, Brother, Janome, Juki, Pfaff and Husqvarna Viking, all under one roof at Direct Sewing.

Come in, explore the range and let our experienced team help you find a machine that suits your sewing. From your first stitches to your next big project, we’re here with advice, training and ongoing support.

šŸ“ 138 Railside Ave, Henderson, Auckland
🌐 Shop online at directsewing.co.nz

Which brand do you love sewing on? šŸ‘‡

16/10/2026

ā€œI’m just popping in for one ballā€¦ā€ šŸ§¶šŸ‘€
Famous last words šŸ˜‚ Once you see the colours and feel the quality, suddenly there’s another project on the list!

Rowan, Sirdar, Crucci, Broadway and Wool and the Gang, plus needles and notions from KnitPro, ChiaoGoo, Pony and Prym. Plenty of reasons to stay a little longer šŸ˜‰

Tag your yarn-shopping partner in crime šŸ‘‡

šŸ“ Direct Sewing, 138 Railside Ave, Henderson
Shop instore or online at www.directsewing.co.nz

She was supposed to say ā€œyou don’t need it.ā€She said ā€œget it in both colours.ā€ šŸ˜‚Who’s the bad influence on your craft sh...
14/10/2026

She was supposed to say ā€œyou don’t need it.ā€
She said ā€œget it in both colours.ā€ šŸ˜‚

Who’s the bad influence on your craft shopping trips… you or your friend? šŸ‘€

Send this to your partner in craft.

07/10/2026

Our biggest ever knitting yarn shipment has arrived, all the way from Italy šŸ‡®šŸ‡¹šŸ“¦
There’s a lot of beautiful yarn to unpack, and we can’t wait to show you what’s inside. Keep an eye out for more! 🧶

Two outfits. Seven projects. You know, in case there’s time šŸ˜‚Have you ever taken a project on holiday and brought it hom...
06/10/2026

Two outfits. Seven projects. You know, in case there’s time šŸ˜‚
Have you ever taken a project on holiday and brought it home completely untouched? šŸ‘€

Follow Direct Sewing Machines for more crafty confessions.

A big shout-out to Nicole at Naninama Embroidery in Alexandra, Central Otago! It’s great to see her embroidery studio ta...
02/10/2026

A big shout-out to Nicole at Naninama Embroidery in Alexandra, Central Otago! It’s great to see her embroidery studio taking shape, with plenty of ideas for custom workwear and personalised pieces.

We’re proud to support Nicole on this exciting journey and can’t wait to see what she creates. Give her a follow at and show her some support! 🧵

Six heads stitching in sync and caps coming to life. 🧢 Great to see Southern Monograms’ Ricoma in action, creating these...
28/09/2026

Six heads stitching in sync and caps coming to life. 🧢 Great to see Southern Monograms’ Ricoma in action, creating these for Willowbank. Thanks for sharing the behind-the-scenes!

ā€œOne more bitā€ is not a recognised unit of time šŸ˜‚What’s the latest you’ve stayed up sewing, quilting or knitting? Be hon...
26/09/2026

ā€œOne more bitā€ is not a recognised unit of time šŸ˜‚
What’s the latest you’ve stayed up sewing, quilting or knitting? Be honest… does it count as late if the birds have started? šŸ‘€

Follow Direct Sewing Machines for more crafty confessions.

Nobody will notice. Unfortunately, I am not nobody šŸ˜‚Are you team ā€œleave itā€ or team ā€œunpick it so I can sleepā€? 🧵Follow ...
24/09/2026

Nobody will notice. Unfortunately, I am not nobody šŸ˜‚

Are you team ā€œleave itā€ or team ā€œunpick it so I can sleepā€? 🧵

Follow Direct Sewing Machines for more crafty confessions.

Address

138 Railside Avenue
Auckland
0612

Opening Hours

Monday 8am - 4:30pm
Tuesday 8am - 4:30pm
Wednesday 8am - 4:30pm
Thursday 8am - 4:30pm
Friday 8am - 4:30pm
Saturday 10am - 1pm

Telephone

+6498388674

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