Father Rabbit

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Father Rabbit Curated homewares, fashion & thoughtful gifts. Open 7 days + always online. Father Rabbit is pedantic, particular, stern and slightly narrow-minded.

Visit us in-store:
Herne Bay | 232 Jervois Rd
Ōrākei Bay | 228 Ōrākei Rd, Remuera
Newmarket | 6A Kent St He;
irons his pillowcases
prefers the cold side of the pillow
suggests if you are going to do it, do it properly or not at all
is practical
prefers you finish what you started
likes his crème brulee unadulterated
tucks his sheets in with hospital corners
is happy to advise
prefers fresh and smelling of lavender
is meticulous in the laundry
is disciplined and discerning
is unfussy but not necessary plain
uses a top sheet

He could be similar to your father or grandfather? We appreciate his advice, but we only take from it what we need. He is everything we are not. His life is clockwork and perfection. Some people might call him neurotic. Father Rabbit selects, curates, and recommends to customers aspiring to do things just right, and right the first time. Father Rabbit gives his approval, his stamp on every-day product. He is not about choice. His home is open to view. The artists in residence have put their best work forward and Father Rabbit has selected his favourites. Take a leaf out of his recipe book, wander through his garden, and think about his product selections. You might just learn something.

15/10/2026

Father Rabbit Capsule 01. ⁠
Launching 29th October⁠.⁠
⁠

08/10/2026

We’ve been keeping something under wraps.⁠
Father Rabbit Summer Capsule. Coming soon.⁠
⁠

08/10/2026

Summer is coming and we are ready.⁠
Beldi and Kinto, at Father Rabbit.⁠
⁠

05/10/2026

Our biggest sale yet.⁠
⁠
The Father Rabbit Warehouse Sale is here. We’re making room for summer, with plenty of favourites reduced across fashion, home and more.⁠
⁠
Shop in store + online now - link in bio
⁠

02/10/2026

unmade. resortwear. live now.

all 100% linen. effortless, undone, made for summer.

We’re currently looking for casual + part-time weekend staff to join the Father Rabbit retail team 🐇✨ If you’re interest...
29/09/2026

We’re currently looking for casual + part-time weekend staff to join the Father Rabbit retail team 🐇✨ If you’re interested in joining us over the festive season, we’d love to hear from you too. Please send your CV and a short cover note to: [email protected]

We’re looking for creators across New Zealand and Australia.The Father Rabbit Creator Community is for people who love c...
28/09/2026

We’re looking for creators across New Zealand and Australia.

The Father Rabbit Creator Community is for people who love creating beautiful, natural content across fashion, sleepwear, loungewear, home, beauty, accessories and more.

You don’t need a huge following.

We care about great content, personality, reliability and finding the right creators for the right products.
Selected creators may receive product in exchange for agreed content and get access to future Creator

Projects, launches and opportunities with Father Rabbit, unmade. and selected brand collaborations.
Think you’d be a good fit?

Apply via the link in our bio.

Please don’t DM Father Rabbit or unmade. about applications. We review everyone through the application form, and DMs won’t improve or speed up your chances of being selected.

23/09/2026

Up to 30% off when you purchase 2 or more

Offer:
• Buy 2 → Save 20%
• Buy 3 → Save 30%

Offer period:
9am, 24 September – 12am, 1 October 2026

Conditions:
Applies to selected products.

23/09/2026

Your 2027 plans deserve a good diary.⁠
⁠

Address

Herne Bay, Ōrākei Bay & Newmarket
Auckland

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 10am - 5pm

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