16/08/2026
Not all muesli bars are created equal, and I want to highlight why sometimes grabbing the first ‘protein’ bar isn’t the best option.
First up, the ‘protein’ versions of the bars all have more protein per bar than the non-protein ones. However, just because something has more protein doesn’t automatically make it the better choice, it comes down to what matters most to you.
It’s important to realise that products and packaging are designed to sell. Brands are great at making products more desirable by using big numbers (e.g. 20% protein sells better than 7g protein), and by adding greenwashing terms such as ‘wholegrain’. This is why I love educating people on how to read products and nutrition labels, so we can make choices that align with our needs. When we see greenwashing terms we are inclined to think that product is ‘better’ and therefore are more likely to buy it, and they are often at a higher price-point than items without any fancy packaging.
If you are purely looking at protein-maxxing and want to grab a bar with the most protein, you could grab either the Tasti Protein Bar, or the Tasti Protein Fix. If you were more interested in the sugar content of a muesli bar, you’d be much better off going for the Protein Bar (not the Protein Fix), since the bar has 50% less sugar than the Fix!
Overall, picking the right item for you is what is most important. If cost and convenience are priority, you may be better off with the classic Baked Oats Slices (if you are feeling fun there’s even a few recipes to make these at home!).
If you have any questions, let me know. What else would you like me to cover in this series? Comment below!