JAJS Company was first to be incorporated. It was a single proprietorship company established by the brother’s Jonathan and James Sy. JAJS ventured in to the importation of general merchandise originating from Hong Kong, Taiwan and China. They imported items such as kitchenware, hair accessories, artificial flowers, and ready to wear apparel. Previous clientele consists of whole sale dealers in th
e flea market (i.e. During that time, importation was difficult due to difficulty in foreign currency sources and tight custom processes. We found our strength in providing such services to a ready wholesale market that would rather buy their item locally rather than go through the import process themselves. The department store was penetrated through the distribution of imported artificial flowers. The demand for American and European flower design was brought about by housing development boom during that period. The Sunnex brand for kitchenware and Goody® brand for hair accessories were part of those imported. Exclusive distributorship for these brands was awarded in 1992, along with Cannon/Avent Baby Products. The decision to diversify the company by product category was a result of the Incorporators’ foresight that the department store’s operational practices would shift from outright purchased items to a concessionaire type business orientation in 1994. As a result of that insight, Metro Kitchenware, Inc., Goody Products Philippines, Inc. and Cannon Baby Safe Products, Inc. were created. JAJS Marketing Group from then on served as the main importer for all consumer products serving the 3 subsidiaries. Our brands are NO.1 in the market (based on department category in 2009) and we intend to stay No.1 with GOODY, our branded personal hair care products; with SUNNEX, our brand for kitchenware products that cater to the domestic and professional areas; and with AVENT our baby products brand. We have also received recognitions in the field of distribution. We recently awarded by Home World, an affiliate company of SM Supermalls, as ranking 1st among Outstanding Consignors in 2008; and GOODY USA has recognized us as the top distributor South East Asia for their Goody Products. To achieve our vision, we would continue to improve our logistics system and facilities, continue to improve our inventory system, and continue to introduce new products in line with consumer taste. We further commit to providing quality sales force and after sales service to our consumers by providing technical expertise and efficient supply of spare parts. From our meager beginnings with only 4 staffs in 1986, we are now operating with 90 office and logistics personnel and more than 600 promo personnel catering to the needs of over 400 outlets nationwide and we are still growing...
