20/05/2026
Maupay! 🌱
Years ago, Gordon Ramsay made headlines for joking that he was “allergic to vegans.” People saw him as one of the biggest critics of plant based food. He built his image around steaks, butter, and classic meat-heavy cooking.
Now things look very different.
The same chef who once mocked vegan culture is now working with a plant based butter brand. That shift says a lot about where the food world is heading. Plant based products are no longer a tiny trend. They are becoming part of the mainstream conversation, even among celebrity chefs who once pushed back against them.
And honestly, this is bigger than just one brand deal.
More chefs, restaurants, and food companies are realizing that people want options. Millions of consumers are looking for foods that are better for animals, better for the planet, and often better for their health too. The demand keeps growing, and the industry is paying attention.
Some people will call Gordon a hypocrite. Others will say it shows growth. Either way, it proves something important:
The plant based movement has become too big to ignore.
What once got laughed at is now landing major partnerships, supermarket shelves, and national campaigns.
Times are changing fast.
