Project R is a design studio where we design, analyze, visualize and invent sheer design “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” (Antoine de Saint-Exupéry, Airman's Odyssey)
Project R (Previously Known As “Urban Factory”), the brainchild of Architect/Interior Designer Raza Ahsan. Project R is a design studio where we design, ana
lyze, visualize and invent sheer art. The largest gesture down to the smallest element in our designs becomes an expression of the balance and harmony between the compression and expansion of space, the interplay of light and shadow and the rules of scale and proportion. From “Less is a bore” by Robert Venturi to “Yes is more” by Bjarke Ingels, we still stand “Less is more” (Mies van der Rohe). We believe in self-expression of one’s self and is receptive to new ideas and so every member of our team is an integral cog in our system. We prefer to experiment and invent and to not play by the textbook rules. We contest the norms and build our own. All of our designs focus on the seamless integration between the built and natural setting. Architecture, Interior Design, Product Design, Furniture Design and Landscape Design all thrive together under the roof of our studio-the stage for action. In a democratic, studio-like environment; the team proactively engages in discussion, and seeks to tear down banal ideas to redefine themselves. We look for projects that inspire and challenge us, and client partners who share our commitment to quality and artistry.
