Spruce Interiors

Spruce Interiors Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Spruce Interiors, Interior design studio, UB One, 81 Ubi Avenue 4 #02/16, Singapore.
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• Crafting inspiring spaces since 2007 •
We are a design consultancy that listens, understands and value our client’s wants and needs prior to commencing the creative process. We are a Design & Project Consultancy firm that comprise of individuals with more than a decade of professional & reliable expertise in the interior design, building & construction industry. Our services incorporate:
• Space

Planning;
• Concept Development;
• Color Consultation;
• Material & Finish Selection;
• Project Management;
• Residential Minor A&A / Reconstruction;
• Residential Interior Design;
• Commercial Interior Design.

11/06/2026

Most homeowners only realise what they should have asked after the renovation is done.

Great design isn't about adding more—it's about making every decision count. From lighting to carpentry, every detail in this home was planned around how the family lives every day.

Follow along as we break down the design decisions behind this renovation.

04/06/2026

Building trust with an ID, then finding out someone else is running the project. That's a pattern all four Spruce founders had seen enough of from the inside.
Five years at the same firm. The same direction across the industry: less focus on design and client experience, more focus on closing and moving on. The relationship a homeowner built in the first consultation didn't mean the same person would be there at the end.
Moving to another firm wasn't going to change that. The model was the same everywhere.
So Spruce was built around one rule: the project lead who takes on a client stays with that client from the first meeting to the day the keys are handed back. One person. Start to finish.

03/06/2026

There was a point where the ideas just stopped.
Not because of burnout. Not because the projects got harder. But because the role had been redesigned around closing, not creating.
The new workflow at the old firm looked like this.
First appointment: meet the client, prepare a quotation and a layout. Second appointment: force close. Collect a $1,000 deposit.
From there, pass the design to an external renderer. Someone who had never met the client, never seen the space.
Third appointment: present renders that four designers had no hand in making. Then hand the entire project to a project manager and move on to the next sale.That's what the job became.
Salespeople with a portfolio. All four of the Spruce founders had never force-closed a client before, and that wasn't about to change.
The only way to work was through trust, and trust doesn't come from closing someone before they're ready.
Spruce was built because that was the only way to build something worth building.

02/06/2026

Most firms close on the second appointment. Spruce meets a client three to four times before anything gets signed.
Not to drag out the process. But because a quotation that's rushed is a quotation that's wrong. Variation orders don't come from bad contractors. They come from a scope that was never properly understood in the first place. Spruce spends the time upfront so that number on the contract stays the number at the end.
There's no single Spruce aesthetic either. Four designers, four different directions. But one standard of quality that runs through every project regardless of style.
The measure of whether a job is done right isn't the handover checklist. It's the moment a homeowner walks in, turns on the lights, and doesn't have a word for what they're feeling.
That moment is what all of it is for.

30/05/2026

At the old firm, the process looked like this.
First appointment: meet the client, take the brief, prepare a quotation and layout. Second appointment: force close. Collect a deposit. Then hand the design off to an external renderer, someone who's never met the client, never seen the space. Third appointment: show up with renders that someone else made.
After that, pass the whole project to a project manager. And move on to the next sale.
That's when Johnny knew something was wrong. Not with the clients. Not with the projects. With what the role had become. At some point, there were no more ideas left. Just targets.
That's not why anyone gets into design.
Spruce was built around a different idea: the person who sits across from a client on day one should be the same person finishing the job.

29/05/2026

Something was off from the first minute of that meeting.
The homeowner was defensive before Johnny could even finish presenting the first idea. Not because the ideas were wrong, but because there was no openness to begin with. Every concept got shut down before it had room to land.
That's when Johnny made the call most designers avoid: thanked her for the time, and walked out.
Not because the brief was too difficult. But because a good renovation needs trust running in both directions. When a homeowner is already closed off on day one, no amount of design thinking is going to fix that.
Knowing when to walk away is part of the process too.

28/05/2026

The four of us spent five years at the same firm before we walked out and built something different.
We saw how the industry worked. Force closing clients on the second appointment. Renders handed off to external renderers. A project manager you've never met suddenly running your project three months in.
At Spruce, the designer you meet on day one is the same person handing you the keys on the last day. No handoffs. No surprises. Just one person who actually knows your home.
Client first, always.
Watch our story in the video above.

20/05/2026

This flat belongs to a lovely couple, a referral from a previous project, and honestly one of the most interesting briefs we've had.
Most homeowners assume the service yard wall can just come down. Most of the time, they're right. But that "most of the time" matters. We did a preliminary hack first to confirm no rebars before submitting to HDB. Non-structural wall, approved within 7 to 14 days. RC hanger? That's a PE, structural calculations, and a full endorsement before anything moves.
Once that was cleared, the real work started. Full Moroccan direction throughout, peninsula island kitchen designed around an F&B teacher, curved light box at the entrance, and a master bedroom wardrobe that actually uses the dead corner with 180-degree turning doors.
End results coming soon.

19/05/2026

Nobody tells you that your fridge placement affects your cabinet layout.
Or that your door height affects whether your furniture can even get into the flat.
We do. Before hacking even starts.
Full reno site tour at 202 Marsiling Drive, 45-year-old 3-room, fully stripped and rebuilt from scratch.

Tampines never looked this warm.Soft tones, rounded edges, hidden storage everywhere, and a kitchen that actually makes ...
16/05/2026

Tampines never looked this warm.

Soft tones, rounded edges, hidden storage everywhere, and a kitchen that actually makes sense for how this family lives. Every decision in this home started with the people inside it, not the portfolio shot at the end.

Two little girls who run everywhere. A mom who cooks and talks at the same time. A family that hosts when the bench extends to 3 meter. This home was built around all of that.

The aesthetics just followed.

Address

UB One, 81 Ubi Avenue 4 #02/16
Singapore
408830

Telephone

+6562977113

Website

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