15/09/2026
For a global brand, the challenge isn’t just bringing identity into the workplace, it’s making it feel relevant to the people and culture of the region.
For adidas’ Southeast Asia headquarters in Singapore, that meant creating a space that brings regional teams together, strengthens collaboration, and expresses the brand’s energy through a distinctly Southeast Asian lens.
Working closely with adidas’ regional, global real estate, and brand teams, Paperspace translated this into a workplace where global standards meet local storytelling—drawing from Southeast Asian culture, sport, nature, and the Singapore landscape.
The result is more than a headquarters. It’s a shared home for the region: one that connects people, reinforces culture, and feels unmistakably their own.
Because for a brand that believes sport is a team game, the workplace should be designed for the team too.