19/05/2025
🥯 Wickedly Bold. Unapologetically New York. 🗽
Introducing Wicked Bagels – a brand that dares to be different, just like the New Yorkers who inspired it. From the bold logo to the packaging, every detail reflects the spirit of a city that never apologizes for being itself – daring, resilient, and full of character.
At , we were thrilled to partner with Food Fresh to craft a full brand universe: from concept to visual identity and packaging.
🎥 Dive into the full rebranding journey in our video!
