12/31/2024
You know what’s wild? Going into 2024 my “misogi” of the year was to make a huge business pivot, either move on from Azulina Home or double down (follow to learn more about misogis!). And I decided to move on. ✌️After 10+ years in business, I didn’t want to be slinging pillows and rugs anymore…especially after the tailspin the home sector has been in for 12+ months (ouch!). I was ready to move on to my next chapter.
Little did I know that your feedback on this very platform would help sculpt my next steps. 💙
When I announced we were closing in September, I felt this desire to just let it all out and share the ups, downs and lessons I learned along the way. And a funny thing happened. All those posts had thousands more views 👀 and feedback than ANY of my old Azulina content did. 🙃 Go figure.
Then the requests for consulting and coaching started to come in (!!?!), so I stopped sending my resumes 📝out for FT jobs and I started to figure out how I could use all the stuff stuck in my head about running a business (paired with my LOVE for sales and marketing 📈) to help YOU leapfrog some of the dumb stuff I did, so you can create a profitable, fun business that you’re proud of.
I’m eager to help you and excited to keep sharing as much as I can. While there’s some good free stuff avail for you here on IG (and will be more on the Goods to Great website in the coming months), once you’re in a stable place in your business and your finances, I’m available for 1:1 consulting and would love to help you kick the s**t out of 2025 and start having some fun (being running a biz SHOULD BE FUN!). ❤️❤️
Happy New Year. I hope 2025 is your best year yet!
Xo, Melissa
