Gabriel Furniture

The original building was built in 1888 by a men’s organization that called themselves the Odd Fellows. In 1928, Joe Gabriel opened Gabriel Furniture at the corner of College Avenue and Morrison Street, downtown Appleton. In 1974, Joe Wells began his career with Gabriel Furniture in sales. Some 14 years later, Joe and Ruby Wells purchased the business from Mr. Gabriel and expanded to include the t

hree adjacent buildings — thus increasing the showroom space to 30,000 square feet. The building’s third floor was originally a ballroom and is now a loft-like showroom space. Today, Gabriel Furniture continues to evolve and is committed to providing the most distinctive home furnishings to our ever-changing customer tastes. Gabriel Furniture offers one of the most unique shopping experiences you'll find anywhere, a rich tradition of personalized service, and a glimpse of the City of Appleton’s colorful history. Complimentary Design Help for our Customers. Do you want your home to have that professionally designed look without the high price tag? If you’re looking for interior design help, you can get it at Gabriel Furniture, and it’s complimentary when you shop with us! Gabriel Furniture’s interior design service is our way of letting customers know how much we appreciate their business. It’s your way to get the designer look you want without the high cost. We bring together the talent of an experienced interior designer with the convenience of shopping our 30,000 square foot showroom in downtown Appleton. Gabriel Furniture’s interior design service is personalized to fit your lifestyle and includes furniture layout and selection as well as help choosing accessories, lamps, art, paint and professional interior design tips about how to pull your entire room together with pieces you may already have. Best of all, this exciting service is FREE to our customers!