Jennifer Smith Design

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Jennifer Smith Design Jennifer Smith is an interior designer in Asheville, NC. She loves making a home unique to the needs and desires of the individuals who live there.

She enjoys working with a diverse range of styles for her clients, all with a clean, fresh aesthetic.

A breakfast nook only looks effortless once the decisions have been made.Swipe to see an important moment from this proj...
10/08/2026

A breakfast nook only looks effortless once the decisions have been made.

Swipe to see an important moment from this project: the contractor Established 1991 sitting on the banquette while we talked through the details. We worked out the angle of the back so it stays comfortable through a long, slow breakfast. We placed the light fixture so it centers directly over the table, not the room. We made sure the bench is easy to slide into and still feels like the coziest seat in the house.

Then came the color, the pattern, the beautiful finishes and the cafe curtains that give this corner its charm. This is traditional at its most relaxed, and it is the reason to hire a great team.
Beautiful and functional are designed together.

📸 Andy Frame

The details that make a room feel finished cannot be added to a cart or found on a showroom floor.A contrasting welt tha...
10/06/2026

The details that make a room feel finished cannot be added to a cart or found on a showroom floor.

A contrasting welt that gives a chair its punctuation. A more unique fabric saved for the back, because a chair is seen from every side. Stained wood that brings structure to the color and pattern around it. A small stone table set exactly where you reach for your drink. A floral pillow trimmed in the stripe that sits beside it.

None of these are grand gestures. Each one is a decision made for a specific room and the people who live in it, and together they are what make a space feel cohesive instead of simply furnished.

This is Asheville Traditional design: layered, thoughtful, and unmistakably yours. Swipe through for five of my favorite details.

I never could have foreseen specifying purple wainscoting. And yet here we are, and I would do it again tomorrow.We took...
10/03/2026

I never could have foreseen specifying purple wainscoting. And yet here we are, and I would do it again tomorrow.

We took this small cottage bathroom down to the studs and rebuilt it with the comforts you feel rather than see: radiant heat under the floor and a shower that makes it hard to leave. Everything you do see belongs to an English cottage.

The floral wallcovering from Thibaut needed something to steady it, and the purple wainscoting gives the room its structure. Custom cafe curtains add another layer of charm. The scalloped backsplash was drawn and executed thoughtfully, and the medicine cabinet adds storage without interrupting the pattern. On the shower door, I replaced the standard pull with a custom brass k**b so the cottage character carries through to the last detail!

📸 Andy Frame

10/01/2026

Grove Park update: this 1894 Craftsman home came to us wearing a few too many coats of paint, 7 in some places! 😳

My client loves the period character of his Craftsman home, but wants a bright home, and those two don’t usually play well together. So we’re borrowing the Craftsman playbook in a lighter key: soft sage millwork, a William Morris wall covering in the dining room, linen on the walls and a new oak mantle in the living room. All the history, none of the heaviness.

09/29/2026

The Canopy House is finished, and the photographs are finally here.

This Biltmore Forest home was 30 years old and beautifully kept, but it no longer said anything about the family of five who lives there. The cabinetry and millwork were staying, so the whole transformation had to come from everything around them: furnishings, rugs, lighting, wallpaper and art across nine rooms.

It all starts in the foyer. A forest mural wallpaper set the tone for the entire house, with calm neutrals that shift into blues and greens as you move from room to room. Shagreen and burl add polish, and every fabric was chosen to stand up to real family life. This is Asheville Traditional: rooted in the architecture, layered and entirely theirs.

Over the next few weeks I’ll be sharing highlights from this home and explaining why I made the choices I did. You’ll see what I love, what I advocated for and plenty of pretty pictures of real, finished homes. Real rooms, real clients, no AI. Follow along.

09/26/2026

Before and after: a 1950s Asheville ranch transformed into an English cottage.

When we first walked through the Tudor Cottage, it was a nearly untouched 1950s ranch with no defined style. My client knew exactly what she wanted: a light, bright English cottage filled with florals, pattern, and soft pinks, greens, and blues. She also wanted every comfort of a new build.

Over a 16-month whole-home renovation, we delivered both. Heated floors, luxury appliances, and high-end finishes sit quietly behind cottage charm, layered patterns, and a palette that feels soft and joyful in every room. It is traditional interior design that lives like a new home and looks like it has always belonged here.

This reel is the first look. The final photos of the Tudor Cottage are coming soon, room by room.

Fall is the season we stop apologizing for wanting to stay in.At the Ridge house, the bed sits tucked into a nook clad i...
09/24/2026

Fall is the season we stop apologizing for wanting to stay in.

At the Ridge house, the bed sits tucked into a nook clad in tongue and groove, with swing-arm sconces placed exactly where you reach for a light before turning in. Custom pillows in an floral Thibaut fabric, a quilted coverlet, a nubby throw, and a plush Afghan rug underfoot give the room the kind of layering that makes cooler nights something to look forward to.

The bones of this house are modern. The finishes are traditional. That tension is what makes it feel warm rather than styled, and it’s the heart of how we approach Asheville Traditional design: rooms that hold up to real life and still feel like a retreat when the leaves start to turn.

This is the room you want waiting for you in October.

09/22/2026

Before anything gets ordered, you’ll know exactly what to expect.

This is what an interior design proposal actually looks like when you work with me. Fees, timeline, and full scope of the project, laid out clearly before any commitment is made. We walk through good, better, and bespoke together, so you’re choosing where you land on quality, on your terms, from the start.

No surprises later. That conversation happens now, at the table, before a single swatch is ordered.

09/19/2026

Wallpaper gets called “trendy” like it’s a knock. It’s not trendy. The world just caught up to what a good tool it is.

Take a stairway like this one. Narrow, tight, nowhere to hang real art at scale. Drapery isn’t an option. Pillows aren’t either. This beautiful Sanderson Design Group USA wallpaper is one of the few moves that can make a space like this feel finished, considered, done. That is not a trend. That is design solving a real problem.

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Asheville, NC

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