Since the early 60's the Paoli Company in "beautiful downtown Paoli" has provided materials equipment and expertise to a growing number of ceramic artists and students. Paoli Clay supplies elementary and secondary schools, universities and studios from Lake Geneva to LaCrosse, Door County to Des Moines, Iowa. Paoli Clay Company was begun by University of Wisconsin-Madison ceramics professor Harvey
Littleton to supply the art program more conveniently. Littleton went on to become a key figure in the revival of American art glass and Paoli Clay offered glassblowing tools for many years as a sideline. In 1962 Dave Jacobs came to work for Littleton, and in 1967 Littleton sold him the company in order to concentrate on teaching and glassblowing. Paoli Clay Company's long association with UW's ceramics has led many graduates to continue relying the company as they became teachers and studio potters in the area. Paoli Clay Company's raw materials are not mined locally, but are shipped in from large deposits in Ohio, Missouri, Kentucky Tennessee and elsewhere where the clays are mined, dried and processed. At the company two or more different clays are blended with water in a de-aired mill which compresses the reconstituted material into tubes for weighing and packaging. Over the years the original "Goldart" stoneware and "Redart earthenware were joined by standard bodies formulated for Madison Area Technical College, the Madison Potters' Guild and Don Reitz, former UW professor and one of the premiere ceramic artists in the world today. Special clay bodies are also made to order for many customers. Yet even more than the growing list of clays, glazes, potter's wheels, kilns and tools available at Paoli Company, central to its success for over 30 plus years has been owner/operator Dave Jacobs himself. His easy-going manner, friendly humor and personal interest in his customers has earned him great love an loyalty among his clientele. He extended generous credit terms to struggling artists and went out of his way to help them be successfully established. Dave always enjoyed being with the artists as people, not merely as business contacts, and at a national ceramics conference or a gallery showing or just a long lunch, Dave was at the center of good times. Unfortunately , in 1994 Dave Jacobs suffered a severe brain injury which left him unable to continue operating Paoli Clay Company. His son Mike took leave from his career to manage the company and subsequently bought it, continuing to provide income for his parents and ceramic supplies throughout southern Wisconsin and beyond. The Paoli Clay Company is grateful to its loyal customers for their support through this transition and looks forward to serving their needs for many years to come. Paoli Clay Company, 6879 Paoli Road, is located five miles south of Verona near the intersection of State Highway 49 and County Trunk PB. Monday through Friday, 8:30 a.m. - 3:00p.m. Phone (608)845-7000, fax (608)845-7015
