The Merchant General Store

The Merchant General Store Take a journey back to yesteryear in our historic general store dating to 1912. Take a journey back to yesteryear in our historic general store, dating to 1912.
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You'll find old time candy, classic toys, antiques, gifts, collectibles and much more. You’ll find classic merchandise from both the past and the present, including antiques, collectibles, old time candy, glass bottled soda, hand-dipped ice cream, classic toys, bath & body items, kitchen & housewares, home decor & accents, seasonal decor & merchandise and much more.

We now have these creative art kits in stock — great small kids gifts or party favors or travel activities. Locally desi...
06/25/2026

We now have these creative art kits in stock — great small kids gifts or party favors or travel activities. Locally designed and locally made! Support local talent and shop local. 🎨

Thank you everyone who is following BBSuckers. We have Big news! We have rebranded our company and we are proud to say we are now Melted and Molded Creations on Facebook. Please check out our new page and like and follow us . Same great taste with some extras.

06/22/2026
Happy Flag Day!On June 14th in 1777 the adoption of the flag of the United States as Star Spangled Banner with the clust...
06/14/2026

Happy Flag Day!
On June 14th in 1777 the adoption of the flag of the United States as Star Spangled Banner with the clustered stars and the steadfast bars, the red, white and blue.

05/07/2026
1960 Black River Falls Main Street postcard featuring classic cars, timeless businesses, and parallel parking.
04/26/2026

1960 Black River Falls Main Street postcard featuring classic cars, timeless businesses, and parallel parking.

An amazing event tomorrow. Come enjoy a day Downtown. JCHS Historic Ford Garage History & Research Center
04/10/2026

An amazing event tomorrow. Come enjoy a day Downtown. JCHS Historic Ford Garage History & Research Center

Vintage April Fools Day Card.
04/01/2026

Vintage April Fools Day Card.

Depression Era Memories – Flour Sack ClothingDuring the late 1930s, many families made clothing from flour and feed sack...
03/30/2026

Depression Era Memories – Flour Sack Clothing

During the late 1930s, many families made clothing from flour and feed sacks—often turning simple materials into beautiful dresses and everyday wear for children. Some companies even began printing colorful patterns on the sacks, knowing they would be reused.

Address

216 Main Street (Historic Downtown)
Black River Falls, WI
54615

Opening Hours

Wednesday 11am - 4pm
Thursday 11am - 4pm
Friday 11am - 4pm
Saturday 11am - 4pm

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