05/20/2026
We’re excited to announce that our founder, Jan Goodman, will be speaking at Cultivate hosted by this year!
Saturday, July 11
1:45pm - 2:45pm EST
A120
Sustainability that Sells: Practical Tools & Smart Messaging for Modern Interiorscapers
This session shares sustainability methods that interiorscapers can implement now, as well as communication tips for proposals, sales conversations, and client education.
Saturday, July 11
3:15pm - 4:15pm EST
A120
On the Record: Honest Talk About Running an IP Business
Jan joins a panel with Vicky Cate (Vicky Cate Consulting), Ryan Kincaid (District Green Plants), and Genevieve Reiner Mills (Oakland Green Interiors, Oakland Nurseries). This interactive roundtable invites experienced professionals to share what’s working, where they’re feeling pressure, and what changes are on the horizon.
Sunday, July 12
11:15am - 12:15pm EST
A120
What’s Next: Emerging Trends Shaping the Future of Interiorscaping
This session explores emerging design trends influencing commercial interiors, how those trends impact plant selection and maintenance strategy, and where opportunities exist for innovation.