Stuga

Stuga Renovation is complicated, but finding the perfect hardwood floor shouldn’t be.
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In this New Orleans project featured by , designer blended vintage influence with bold modern details to create what he...
05/28/2026

In this New Orleans project featured by , designer blended vintage influence with bold modern details to create what he calls “brand new old” design. The result? A home that feels collected, colorful, and completely timeless. 

Our Old Town flooring in herringbone grounds the space with warmth and heritage while letting every layered detail shine. The kind of floor that feels like it’s always belonged there.

To learn more about Old Town or any of our herringbone pattern options visit the link in our bio.

Design & photography:

Fika having its main character moment in designer beautiful Palo Alto transformation, also featured in . To learn more ...
05/27/2026

Fika having its main character moment in designer beautiful Palo Alto transformation, also featured in .

To learn more about Fika or to order free samples, visit the link in our bio.

Design:
Photography:

05/25/2026

Not into gaps between your floors? Our Swedish locking system not only makes install a breeze but also prevents gapping between planks.

Take the beauty of wood to new heights. Our floors can be used on walls, ceilings, and more (just ask ). Floor featured:...
05/21/2026

Take the beauty of wood to new heights. Our floors can be used on walls, ceilings, and more (just ask ).

Floor featured: Happy Hour
Designer:
📷:

05/20/2026

Swooning over Greta in Kam and Izzy’s Santa Monica home.

Why we love Greta:
• Classic Scandinavian white oak
• Bright, blonde stain
• Ultra-matte finish
• With an incredibly natural look and feel
• Leans more modern
• Perfect for a fresh, modern aesthetic

To learn more or to order free samples, head to the website in our bio. Greta and all of our Icons are currently on sale through May 31.

Design:

Meet our best selling Icons, the OG wood floors from Sweden. A designer’s dream since their invention in 1941, these are...
05/19/2026

Meet our best selling Icons, the OG wood floors from Sweden.

A designer’s dream since their invention in 1941, these are the floors you’ll want to brag about.

They’re sandable, elegant, alive with organic beauty- and always nontoxic.

Plus, all of our Icons are currently on sale through May 31- head to our website in bio to shop or order free samples.

They say everything’s bigger in Texas. We prefer brighter. Little Square adds the perfect amount of light, sun-kissed ch...
05/18/2026

They say everything’s bigger in Texas. We prefer brighter. 

Little Square adds the perfect amount of light, sun-kissed character to this San Antonio home. 

To learn more about Little Square (it’s on sale through May 31) or to order free samples, visit the website in our bio.

Design: for HGTV
📷:

Want to see Stuga floors IRL? Visit ’s Marin boutique or their newest storefront in downtown Aspen.It’s no surprise that...
05/14/2026

Want to see Stuga floors IRL? Visit ’s Marin boutique or their newest storefront in downtown Aspen.

It’s no surprise that Goop went with an Icon like Greta - beautiful, nontoxic, and very Gwyneth. 

Design:
Photos:

05/12/2026

Saying goodbye to gray vinyl and hello to beautiful blonde Greta .

05/12/2026

PSA- White oak is not color. It’s a species. ✨

What many people call “white oak” is actually a range of tones, from soft blondes to warm neutrals to deeper, moodier finishes.

The color comes from the stain and finish, not the wood itself.

Why designers keep coming back to it:
• Naturally strong and stable
• Subtle, elevated grain that doesn’t compete with the space
• Takes stain beautifully so it can lean modern, classic, or anywhere in between
• Ages well and only gets better over time

To browse our collection of European white oak floors that range from blonde to brown, visit the website in our bio.

From our team of cool moms to yours- Happy Mother’s Day!
05/10/2026

From our team of cool moms to yours- Happy Mother’s Day!

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