FormNation Design

FormNation Design We are a New York based European design studio specialized in product design, architecture, and environmental design. What story are we telling?

As design explorers, each project is a brand-new adventure. How will it answer needs and exceed expectations?

Design that speaks to athletes. Our in-house team crafted HoldOn's identity from scratch—balancing functionality with a ...
05/08/2025

Design that speaks to athletes. Our in-house team crafted HoldOn's identity from scratch—balancing functionality with a look that belongs in your sports bag

The intersection of sport science and clean design. HoldOn's packaging reflects what's inside—no unnecessary elements, j...
05/08/2025

The intersection of sport science and clean design. HoldOn's packaging reflects what's inside—no unnecessary elements, just pure performance.

From concept to canister, every aspect of HoldOn was crafted in-house. Because when you're serious about performance, de...
05/08/2025

From concept to canister, every aspect of HoldOn was crafted in-house. Because when you're serious about performance, details matter.

Building Baldwin's online presence from scratch—where educational content, community building, and e-commerce converge i...
05/07/2025

Building Baldwin's online presence from scratch—where educational content, community building, and e-commerce converge in a seamless user experience.

Creating Baldwin's bold brand identity from the ground up—designing a visual language that reframes baldness as distinct...
05/07/2025

Creating Baldwin's bold brand identity from the ground up—designing a visual language that reframes baldness as distinctive and desirable rather than something to remedy.

Packaging design for Baldwin that stands confidently on bathroom shelves—premium materials and minimalist aesthetics that elevate scalp care to a luxury experience.

As cofounder and creative lead for Baldwin, I pioneered a revolutionary brand philosophy—celebrating baldness rather tha...
05/07/2025

As cofounder and creative lead for Baldwin, I pioneered a revolutionary brand philosophy—celebrating baldness rather than concealing it through comprehensive design from strategy to shelf.

UX/UI design for Feno's digital platform—creating intuitive pathways for users to harness AI-powered insights about thei...
05/06/2025

UX/UI design for Feno's digital platform—creating intuitive pathways for users to harness AI-powered insights about their brushing habits.

E-commerce journey design for Feno—creating a premium digital shopping experience that matches the sophistication of the...
05/06/2025

E-commerce journey design for Feno—creating a premium digital shopping experience that matches the sophistication of their AI toothbrush.

Digital brand presence for Feno—where cutting-edge AI dental technology meets intuitive, clean interface design that mak...
05/06/2025

Digital brand presence for Feno—where cutting-edge AI dental technology meets intuitive, clean interface design that makes smart oral care accessible

Crafting a voice for theOnlyMix that speaks with authority to both bartenders and party-goers—elevating fresh juice from...
05/05/2025

Crafting a voice for theOnlyMix that speaks with authority to both bartenders and party-goers—elevating fresh juice from ingredient to essential experience.

Developing theOnlyMix's distinctive visual language—where the precision of premium juicing meets the spontaneity of afte...
05/05/2025

Developing theOnlyMix's distinctive visual language—where the precision of premium juicing meets the spontaneity of after-dark experiences.

From bar back to VIP table: designing theOnlyMix packaging that elevates cocktail culture with visual cues that bridge c...
05/05/2025

From bar back to VIP table: designing theOnlyMix packaging that elevates cocktail culture with visual cues that bridge craft mixology and nightclub energy

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223 Bedford Avenue
Brooklyn, NY
11211

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