03/17/2026
"The number one rule when thinking about buying or collecting art is to look at art. All kinds of art. Paintings, sculptures, photography, street art, graffiti, ceramics, textiles, fashion, comics. Look in museums and galleries, look at fairs. Look constantly. Spend hours and days and weeks and years looking. Looking is important because the number one rule when buying art is to buy what you love. You can’t know what you love without having determined what you love and you do that by looking. Buy what you love. Don’t try to “game” the art market or buy with an eye on reselling for a profit. That ecosystem only exists in the upper echelons of the art world." -
Thank you Chadd for the wonderful preview including a great interview with Fair Director đź’• So many fantastic insights and connections between the fair and our current reality in New York City which are fascinating and worth reading about and coming to the fair to experience for yourself! Opening tomorrow, can't wait. Link in story x