06/18/2026
Retail Rollercoaster
Hi Friend,
I've worked pretty much every retail job there is. Since I was 16 -- big corporations -- tiny boutiques -- every different facet of retail. And I love it all. Always have. I wouldn't have opened this store if I wasn't delusionally in love with the world of retail.
But man, this business is NOT for the faint of heart. I opened this shop almost two years ago (our Anniversary is in July - see below for events lineup). I am very well acquainted with the highs and lows of how retail selling seasons go.
Winter sucks - Spring is decent - Summer sucks - Fall/Holidays are gangbusters... wash - rinse - repeat. It's an emotional rollercoaster that has me second guessing my purpose in life and asking "why" I opened this store every single day.
Just this morning I opened Instagram to the news that a much-admired shop in Baltimore, Whishbone Reserve (https://www.instagram.com/wishbone_reserve/) , is closing after 11 years. It's a gut punch. But it's also a very real reality of the times we live in.
The shops, cafes, galleries, restaurants, museums, etc. that make little neighborhoods "interesting" and "worth visiting" are seriously struggling. Every sale counts. Every friend you tell matters.
I know I don't want to live in a world where we just order Door Dash and get groceries delivered from Amazon. Some could argue that what I'm providing in this space is a luxury and not a necessity -- my rebuttal would be that neighborhood culture is a necessity.
Diversity is a necessity.
Creativity and artistry are a necessity.
Community interaction is a necessity.
Next time you need a gift for yourself or a special person in your life, please consider hitting your local shops before placing a pick-up-in-store order from Target.
Small towns, independent retail and restaurants are hanging on by a thread, and if we lose them, we're losing more than just a cute place to hang out. We are losing the cultural fabric that brings communities together.
Thanks for being here and for visiting the shop... now, go tell a friend!
XOXO --
Lisa Tumbarello,
Owner at Potomac River Interiors
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