06/13/2026
54 Mercantile under the Willow, sits at 1100 Spur Drive, Suite 120, tucked into the shopping center behind Prickly Cactus Coffee, in Marshfield MO.
While customers enjoy the merchandise, owner Lindsey Phifer believes the one thing that sets the business apart from many others, is the atmosphere.
Praise music plays throughout the day, something she says customers regularly comment on.
"There isn't a day that goes by that somebody doesn't mention it," she said.
She believes the combination of music and antiques creates a unique feeling. Many of the items remind visitors of grandparents, childhood homes, and special moments from years gone by.
"It's the memories," she said. "People see things that take them back."
Sometimes a business starts with a carefully planned strategy. Other times, it begins with a dream, a little faith, and an opportunity that shows up when you least expect it. For Lindsay Phifer, …
