Ethos Santa Cruz

Ethos Santa Cruz Ethos is your resource for living a life with less waste. Come visit us in Capitola Village or Dowtown Los Gayos! Open daily 11-6

We are all absolutions that are better for people and planet!

Wishing everyone a safe, meaningful, and sun-protected Memorial Day weekend! 🌊🇺🇸 As we honor and remember today, many of...
05/27/2026

Wishing everyone a safe, meaningful, and sun-protected Memorial Day weekend! 🌊🇺🇸 As we honor and remember today, many of us are spending time outdoors with family and community.

If you’re heading out into the sunshine, don't forget your physical shield! Mineral sunscreen is amazing for your skin and our oceans, but your application technique is everything if you want to avoid that classic white cast. ☀️✨

Here is how to get a perfect, invisible finish using our 3-step method:

1️⃣ WARM IN HANDS: Squeeze a nickel-sized amount into your palms. Rub your hands together slightly to warm up the product this activates the natural emollients so it glides on smoothly rather than clumping.

2️⃣ RUB INTO SKIN COMPLETELY: Gently blend the sunscreen across your face and neck. Take your time to rub it in completely so the physical Zinc Oxide blockers create an even, invisible shield without any streaking.

3️⃣ GIVE IT 5 MINUTES TO SET: Don't rush out the door just yet! Give it 5 minutes to fully absorb. As the natural, plant-based ingredients settle, the initial white haze will completely disappear, leaving you with a clean, protected glow.

We hope you all have a beautiful holiday Monday! 💙

☀️The sunny months are here!!! Just because a sunscreen bottle has a cute turtle on it or says “reef-friendly” on the fr...
05/19/2026

☀️The sunny months are here!!!

Just because a sunscreen bottle has a cute turtle on it or says “reef-friendly” on the front, it doesn’t mean it’s actually safe for marine life. Because the term isn’t legally regulated, greenwashing runs rampant in summer skincare.

We do the ingredient research so you don’t have to. We carry numerous truly reef friendly products that prioritize mineral-based, non-nano zinc oxide formulas that shield your skin beautifully without leaving a footprint on our oceans. 🌊☀️

Check out our sunscreen options next time you’re in Ethos to keep your summer routine clean, low-waste, and ocean-safe! Have questions about mineral vs. chemical blocks? Drop them below! 👇

05/15/2026

We're all about making small changes that add up to create a big impact. 🫧🚿

Whether it’s swapping your dish soap for a solid bar or ditching plastic laundry jugs for ingredients you can feel great about. Every small change adds up. We work very hard to curate the best products so that these small changes don't feel like a sacrifice. Maybe your reason is health-focused, plastic-reliminating or saving the turtles. Whatever it is, we've got you. Just start small, try something new and see how you like it. No pressure.

✨ EXCLUSIVE ONLINE OFFER: Save 15% on your essentials with code ETHOS15.

🔗 BECOME AN ETHOS INSIDER: Don't miss out on the journey! Join our newsletter community for special deals, deep dives into our favorite products, and the low-waste education you need to live your ethos.

Click the link in bio to shop and subscribe!

05/14/2026

Dishes are nobody’s favorite. But a good dish brush and a natural luffa at least get you through the pile faster. 🫧

They handle the stuck-on stuff, and when they finally wear out, they’re not adding to the trash.

Bonus: no microplastics heading down your drain. Just plant-based and simple.

Which are you reaching for first, the brush or the luffa? 👇

RefillNotLandfill PlasticFreeKitchen

What’s in your shower? 🚿Did you know that generic liquid shampoo is mostly water? You’re essentially paying for plastic ...
05/13/2026

What’s in your shower? 🚿

Did you know that generic liquid shampoo is mostly water? You’re essentially paying for plastic and shipping weight.

Making the switch to a Shampoo Bar means:

🚫 Zero plastic waste

💧 Concentrated formula (last for 50-75 washes!)

🌿 Clean ingredients like Shea Butter and H**p Seed Oil

It’s better for your hair, your wallet, and our oceans. Have you made the switch yet? Let us know your favorite scent below! 👇

Come visit us to find the perfect match for your hair type! 

P.S. Signing up for our newsletter gets you 10% off your first online order! Link in bio to join the community. 📧

It’s almost time for huge congratulations to all the graduates in our Ethos family! You’re working incredibly hard, and ...
05/12/2026

It’s almost time for huge congratulations to all the graduates in our Ethos family! You’re working incredibly hard, and your nervous system is going to need a well-deserved break. 🌿

We believe the best way to celebrate a milestone isn’t with more stuff, it’s with sustainable essentials that help you reconnect with yourself and recover. Whether you’re the grad or you’re grad-adjacent, we’ve got you. 💙🌎

Come say hi and let us celebrate you in person! 

Glamorous lifestyle?!? 🤔 Ummm, a bit more on the chaos side of things actually. Love it, wouldn’t trade it, but some day...
05/11/2026

Glamorous lifestyle?!? 🤔 Ummm, a bit more on the chaos side of things actually. Love it, wouldn’t trade it, but some days I don’t know if I’m coming or going 🙃

Your weekend plans, sorted. 📍✨We’ve got a full house across all our locations this weekend! Whether you’re looking to sh...
05/08/2026

Your weekend plans, sorted. 📍✨

We’ve got a full house across all our locations this weekend! Whether you’re looking to shop local makers, grab a gift for Mom, or just stock up on your favorites, there is something happening at every Ethos shop 🌿

The Lineup:
🌱 LOS ALTOS POP-UP: Join us this Saturday (11am–3pm) for a special pop-up featuring Succulents by Shikha. Perfect for the plant lovers and little gardeners in your life!

🧘 LOS GATOS POP-UP: We’re hosting Red Pantz this Saturday (11am–3pm)! Discover connected wellness with their USDA organic Ayurvedic skincare and teas designed to nourish both your body and your mind.

🌸 ALL SHOPS: Our Mother’s Day Gift Tables are officially live! From zero-waste DIP conditioner bars to dreamy rose bath salts, we have everything she needs for a well-deserved reset.
Can’t wait to see you here this weekend! 🌿🌎

Hashtags:

Did you know that 5 TRILLION plastic bags are used worldwide every year? Most of them start their journey in the produce...
05/07/2026

Did you know that 5 TRILLION plastic bags are used worldwide every year? Most of them start their journey in the produce aisle, but they don’t end there. Because they’re too thin to be recycled, they often end up as microplastics in our soil and water. 🌎

At Ethos, we believe small changes lead to big waves. With Earth Month behind us, we want to continue helping you ditch the plastic for good by extending our Produce Bag Promo into May!

✨ 10% OFF all produce bag purchases (including our favorite Simple Ecology sets!) through May 15th.

✨ FREE Ethos branded produce bag when you buy any Simple Ecology 3-pack.

The Challenge (Get 15% OFF!):

We want to see your bags in action! 📸

1. Grab your produce bags and head to the grocery store or farmers market.

2. Snap an “action shot” of your plastic-free produce.

3. Email it to [email protected].

The Reward: We’ll reply with a 15% OFF discount code for your next retail purchase! 🎁

Ready to make the switch? Visit us in-store or shop the collection online at the link in our bio. Let’s protect Mother Earth, one grocery trip at a time. 🌿✨

SimpleEcology EcoFriendlyShopping SantaCruzSustainability FarmersMarketEssential

Address

101 Capitola Avenue
Capitola, CA
95010

Opening Hours

Monday 11am - 5pm
Tuesday 11am - 5pm
Wednesday 11am - 5pm
Thursday 11am - 5pm
Friday 11am - 5pm
Saturday 11am - 5pm
Sunday 11am - 5pm

Telephone

+18318542490

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