Aromatic Fragrances International

10/13/2026

What does the #1 candle scent of 2026 tell us about where the market is going? 🕯️✨

The Fragrance Foundation’s 2026 Candle & Home Collection award went to Nest New York’s White Lotus, Cucumber & White Sage. It’s a clear sign that minimal, spa-like wellness scents are having a moment.

That doesn’t mean gourmands are going anywhere. The market is just splitting into more lanes, and this year’s strongest ones are:
🍮 Comforting Gourmands
🌿 Luxury Botanical Wellness
🌲 Nature-Inspired Woods
🫐 Refined Fruits

Swipe through for the full breakdown, plus three AFI fragrances that fit right into these trends:
🍵 F29107 Green Tea & Lemongrass
🍯 F22276 To***co Caramel
🫐 F21747 Blackberry Sage

Ready to make your own award-worthy candles? Shop our best-selling scents at afi-usa.com/shop 🛒
Want more candle marketing tips? Find dozens of tutorials on our YouTube channel: 🎥

10/06/2026

09/24/2026

🌟With 20,000+ fragrance options and access to a wide range of ingredients, bases, and solutions—from essential oils and naturals to cosmetics and more—AFI x NDA has everything you need to bring your next creation to life.

Whether you're creating candles, body care, home fragrance, or beyond, your next idea starts here! The possibilities are endless!

09/20/2026

From small fragrance bottles and cases of wax to tubs of bases and 55-gallon drums, the New Directions Aromatics team carefully wraps, labels, and packs products of every size for shipment.

This reel is just a glimpse of the fulfillment process behind thousands of orders. 👀

🎥✨Want to see even more behind the scenes? Watch the full New Directions Aromatics facility tour on our YouTube channel using the link in our bio (or the link below!)
https://afi-usa.co/4fXYNXA

09/18/2026

❤️Behind every great fragrance journey is a team that understands the products.

At AFI, our sales team receives hands-on product training to continue building their fragrance knowledge and better support you—from selecting the right scents to finding the best solutions for your creations.

Whether you're creating candles, soaps, body care, or home fragrance products, our team is here to help guide you every step of the way. ✨

09/17/2026

👀 Ever wonder what happens after you click "Place Order"?

Here's a behind-the-scenes look inside New Directions Aromatics' shipping department, where thousands of products are carefully packed and prepared for their journey.

This is just a small sneak peek! 📦✨

Want to see the full facility tour and discover what goes on behind the scenes—from production to shipping? Head over to our YouTube channel and watch the full video!

🎥 Click the link below to watch! ⬇️

09/16/2026

Finishing the series with Izzie 🕯️📊

Once your candles are made and your shipping is dialed in, the real work begins: understanding your true cost of goods.

If you’re not tracking every cost, you’re not actually pricing your products correctly.

Here’s what needs to be included:
✔ Wax
✔ Wicks
✔ Fragrance oil
✔ Jars & lids
✔ Labels
✔ Packaging materials
✔ Labor
✔ Shipping costs
✔ Merchant & processing fees (often forgotten)

Many makers underprice because they only account for materials—not the full cost of running the business.

💡 Beginner strategy: start lean.

1 wax system
1 jar style
6–10 core scents
Clean, consistent labels
Batch production system

Simplicity isn’t limiting—it’s strategic. A lean setup reduces waste, improves consistency, and protects your margins while you grow.

Profit comes from clarity. If you know your numbers, you control your business.

09/16/2026

Finishing the series with Izzie 🕯️📊

Once your candles are made and your shipping is dialed in, the real work begins: understanding your true cost of goods.

If you’re not tracking every cost, you’re not actually pricing your products correctly.

Here’s what needs to be included:
✔ Wax
✔ Wicks
✔ Fragrance oil
✔ Jars & lids
✔ Labels
✔ Packaging materials
✔ Labor
✔ Shipping costs
✔ Merchant & processing fees (often forgotten)

Many makers underprice because they only account for materials—not the full cost of running the business.

💡 Beginner strategy: start lean.

1 wax system
1 jar style
6–10 core scents
Clean, consistent labels
Batch production system

Simplicity isn’t limiting—it’s strategic. A lean setup reduces waste, improves consistency, and protects your margins while you grow.

Profit comes from clarity. If you know your numbers, you control your business.

09/15/2026

📚 Fragrance Safety Spotlight: Chapter 3 – Understanding EU Allergens

Knowledge is one of the best tools for creating with confidence. In the final chapter of our Fragrance Safety Spotlight series, we're breaking down EU Allergens—what they are, why they matter, and how to read the information provided with your fragrance.

In this post, you'll learn:
✨ What EU allergens are
📋 How to read an EU Allergen Declaration
📊 What concentration percentages mean for your products

Whether you're developing products for personal use or growing your business, understanding fragrance documentation is an important step toward informed formulation.

Want to dive deeper into fragrance regulations and documentation? Visit our blog for a more in-depth guide and additional educational resources. 🔗 [Insert blog link]

Save this post for future reference and follow along for more fragrance education from AFI. 🧪✨

09/14/2026

❤️Just another day at AFI!

Our team keeps things moving behind the scenes — making sure fragrances are produced, organized, and ready to make their way to makers everywhere. 🧪📦

We’re proud of the people who help bring your creations to life every day. ✨