05/29/2026
A client mentioned being worried that people might not know about an upcoming event.
And apparently my brain heard:
"Excellent. Let's spend the next several hours analyzing the entire thing."
I started noticing little things.
The QR code on the flyer couldn't be scanned.
Online registration cost more than calling.
There wasn't a Facebook event.
There wasn't much building anticipation before the event.
Then my brain jumped ahead and started asking what happens after the event.
Do attendees come back?
Do they join an email list?
Do they hear about the next class?
Or does everybody go home and all that effort simply evaporates?
At some point I realized I wasn't thinking about event promotion anymore.
I was thinking about how often small businesses work incredibly hard to create something valuable but don't capture all the value that's already there.
That's the kind of puzzle I enjoy solving.
I wrote about it this week:
https://purplemonkeymanor.com/blogs/studio-and-strategy/make-your-event-work-harder