09/05/2026
Unpopular opinion: putting expensive things everywhere doesn’t make an interior luxurious.
Sometimes it does the opposite.
Luxury isn’t a marble wall, a designer chandelier and custom millwork all fighting to be noticed in the same room.
Luxury is knowing what deserves attention and what doesn’t.
It’s proportion. Materiality. Craftsmanship. A beautiful transition between stone and wood. The right scale. The right light. And the confidence to leave some things quiet.
Not every wall needs to be a moment.
When everything is a statement, nothing is.
If you want to understand restraint, study Thomas Pheasant and Simply Serene. His work is a masterclass in how powerful a room can be without shouting.
Expensive is a price point.
Luxury is a feeling.
And the best luxury whispers.
What do you think? Has “luxury” become the most overused word in design?