Roberto Gonzalez

10/20/2026

A full-circle moment for the books.

I’ve read Florists’ Review since the very beginning of my journey, so seeing my story on reinvention and the evolution of floral design featured in print is truly humbling.

Roberto Gonzalez discusses becoming Oprah’s florist, serving private clients and launching FloralXM to create immersive floral experiences for brands.

10/15/2026

A conversation I had recently made me rethink everything about high-profile event design.

When hosting top sports athletes, the florals shouldn't just look luxurious, they need to speak to the moment. For this intimate dinner, we curated sculptural, gold-tone arrangements using rich yellow peonies alongside local dahlias harvested right here by Midwest growers.

Symbolizing hope for tomorrow, clarity, and renewed strength, the vibrant yellow palette brought energy into a classic, intimate setting. By mastering the art of balance and proportion, the arrangements remained effortlessly chic and understated.

Intentional luxury is always built on meaning.

📍 Chicago | French influenced steakhouse with modern classics by Chef Jenner Tomaska

10/15/2026

A conversation I had recently made me rethink everything about high-profile event design.

When hosting top sports athletes, the florals shouldn't just look luxurious, they need to speak to the moment. For this intimate dinner, we curated sculptural, gold-tone arrangements using rich yellow peonies alongside local dahlias harvested right here by Midwest growers.

Symbolizing hope for tomorrow, clarity, and renewed strength, the vibrant yellow palette brought energy into a classic, intimate setting. By mastering the art of balance and proportion, the arrangements remained effortlessly chic and understated.

Intentional luxury is always built on meaning.

📍 Chicago | French influenced steakhouse with modern classics by Chef Jenner Tomaska

10/12/2026

Event planners, I know you want high engagement. But another open bar? Another cheese platter?

Your guests need a tactile experience. Enter the Flower Bar. It’s not just decor; it’s the activity.

Tag an event planner who needs to retire the cheese platter. 🧀🚫
Or DM FLOWER BAR for the corporate activation menu.

10/08/2026

09/20/2026

In the world of high-stakes luxury events, ex*****on is everything. 🏛️✨

Before founding my firm, spending four years crafting floral concepts for high profile television sets taught me one key lesson: every single detail in a room contributes to the overall narrative.

As an AIFD-accredited designer, my goal with every corporate activation, lobby installation, and VIP dinner is to balance structural precision with organic artistry. Whether it’s pairing structural Phalaenopsis orchids with bespoke topiary bars or layering custom linens with warm lighting, the art lies in contrast.

Luxury brands and corporate hosts aren't just booking decor, they're investing in an atmosphere that elevates guest retention and creates shareable, viral brand moments.

To my fellow event strategists and brand leads:
How are you elevating your guest experiences this quarter?

09/06/2026

Unlock the art behind the bloom. Enter the FlowerClub, where professional finesse meets the beauty of nature. https://www.instagram.com/channel/Abb0Wa7RmuTwJsse/

07/13/2026

To make our collection accessible to flower enthusiasts all around the world, we have made it available exclusively online. Simply visit www.robertogonzalezflowers.com to explore our exquisite range of timeless bouquets. Whether you're looking to celebrate a special occasion or surprise a loved one, our arrangements are designed to evoke joy and create lasting memories.