06/04/2026
Working with our clients on their retail space was an exercise in exploring brand identity. No one knew what Woodward needed to be from a physical space perspective. It was tedious when there was a lack of clarity or clear directives, but so rewarding when we finally landed on the right solutions. At some points it felt like throwing everything at the wall to see what sticks, but we kept coming back to the initial idea of using a simple natural material: the plywood walls and cabinets were the right glue to hold everything together. Then we layered in simple linear storage solutions and basic tile accents—nothing too flashy or distracting. We really wanted the brand to take center stage, which is challenging when the client isn’t sure which branding elements will be included in the space. But we kept pushing for information while sharing drawings and visuals that explained how and where brand assets should be used. And we got there. The space is both simple and interesting. The retail experience has an intuitive flow. The space provides the right foundation for supporting a well-loved brand.
