05/18/2026
LIVING logo moss wall air filter for Procter and Gamble’s corporate office headquarters in Cincinnati, OH.
Yes this is LIVE moss - not preserved moss (what other moss is made of). Other companies use preserved moss, which is no longer living, treated with toxic chemicals, gives off a nasty chemical smell, and does not last a year without needing complete replacement. Procter & Gamble’s corporate offices previously had a preserved moss wall installed, and it did not last. So, instead they chose to go with long lasting living moss wall system.
Why does Moss Pure last while the other companies don’t? Our founder and CEO invented a brand new, patented system and device that keeps living moss alive without needing watering, sunlight or maintenance. This invention won first place in an MIT startup competition in June 2020 where Moss Pure was created. Short answer: living moss won’t survive without Moss Pure’s science. It’s our science that is the key to making our products work. But, Moss Pure was not designed to look like a scientific device. Instead, it is a high-end, aesthetically pleasing decor piece for Fortune 1000 companies, corporate offices, life science and biotech companies, software companies, healthcare, luxury residential clients, and modern homes.
The logo was engineered of premium materials, crafted in house by Moss Pure, and embedded within our 3D living moss. design.
The circle frame was CNC machined and created by Machined In Wood. Moss Pure then custom painted the white oak frame in our signature matte black color.