Mercantile 1028

Mercantile 1028 110 Winnebago St Decorah, IA

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At face value… I get it. 😮‍💨✨The perfectly worn muted blush color.The years of beautiful patina.The solid wood drawers.T...
06/23/2026

At face value… I get it. 😮‍💨✨

The perfectly worn muted blush color.
The years of beautiful patina.
The solid wood drawers.
Those little cup pulls that just scream “I’ve lived a life.” 🤌🏽

Last week I snagged three of these 3-drawer filing cabinets and I’ve been itching to get them cleaned up and onto the shop floor…

But believe it or not these beauties aren’t even the best part. 🫣

The best part? They came with a 12 FOOT countertop and the moment I realized all three pieces belonged together? Immediate serotonin overload. 🙌🏽😂

A little industrial.
A little chippy.
A whole lot of character.

Coming soon… assuming I don’t convince myself I need to rearrange half the shop to keep them. 😅✨

A little rabbit hole I absolutely did not plan on falling into… but here we are. 🫣✨I’ve been sorting through stacks of a...
06/21/2026

A little rabbit hole I absolutely did not plan on falling into… but here we are. 🫣✨

I’ve been sorting through stacks of antique cabinet cards and photographs, and instead of just appreciating the faces frozen in time… I found myself flipping them over and getting obsessed with the names behind the camera. 📸

Turns out, some of these photographers weren’t just taking pictures, they were documenting Decorah history one portrait at a time.

✨ Spurr Photography
The Spurr name has deep roots in Decorah history. E. Willard Spurr operated a local photography studio in Decorah around the 1890s, capturing the faces and stories of the community. His son, Melbourne Spurr, born right here in Decorah in 1888, later took that creative eye west and became a well-known Hollywood celebrity photographer in the 1920s. From small town Iowa to Hollywood icons… casual. 💅✨

✨ Solberg Photography
Otto T. Solberg was a Norwegian-American photographer who documented Decorah during the late 1800s and early 1900s. His work captured everyday residents, immigrant families, local landmarks, and the changing community around him. Many surviving portraits and negatives are now incredible little windows into early Decorah life.

✨ B.J. Reynolds — Star Gallery
Bartley J. Reynolds operated the Star Gallery here in Decorah around the late 1800s into the early 1900s. From cabinet cards and family portraits to graduating classes and regional scenery, his photographs helped preserve the faces and stories of early Winneshiek County.

✨ Renaas Studios
Founded by Decorah native Albert Renaas, Renaas Studios became another piece of the area’s photographic history capturing generations of portraits, landscapes, and everyday moments that would have otherwise disappeared.

✨ Longstreet Photography
The Longstreet name also left its mark behind the lens in the early 1900s, documenting everything from local residents and families to scenes throughout Decorah and the surrounding northeast Iowa area.
Over 100 years later these little cardboard photographs are still doing exactly what they were meant to do… keeping stories alive. 🖤

You guys have been absolutely eating up these 1986 pictorial illustration maps of Decorah and I’m officially getting dan...
06/20/2026

You guys have been absolutely eating up these 1986 pictorial illustration maps of Decorah and I’m officially getting dangerously close to the bottom of the stack. 😅✨

If we’ve chatted about shipping don’t fret. I’ve got yours is set aside! I’m still working on the best/safest option to get these beauties to you. 🫶

For now, in-store pickups are getting first dibs while we work through what’s left.

Open tomorrow 11–3 ✨

Don’t make me say “I told you so” when they’re gone. 🫣😅

Mirror mirror on the wall… who has the coolest local history of them all? 🪞✨Fresh in: two mercury mirrors that once call...
06/20/2026

Mirror mirror on the wall… who has the coolest local history of them all? 🪞✨

Fresh in: two mercury mirrors that once called Ben Bear Clothing home.

Perfectly imperfect, packed with character, and carrying a little piece of Decorah history with them. 😮‍💨✨

And that little Ben Bear Clothing sticker still hanging on for dear life? 🥹 That’s the kind of detail that takes a cool old mirror and turns it into a whole conversation piece.

Now available in the shop… but I can’t promise I didn’t spend an embarrassing amount of time admiring them first. 🫣🖤

A full size amount of charm packed into a tiny little hutch. 🫣✨
06/20/2026

A full size amount of charm packed into a tiny little hutch. 🫣✨

06/20/2026

Opening late today. 🥵🫠

The back room is officially giving “you should probably deal with this” energy… so here we are. 🫣😅Currently attempting t...
06/19/2026

The back room is officially giving “you should probably deal with this” energy… so here we are. 🫣😅

Currently attempting to catch up on pricing because the fresh finds are piling up faster than my motivation can keep up. 💅

Today’s goal: fill this shelf with freshly priced treasures and get some goodies out onto the floor. ✨

First victim? Milk glass. 🤍

Wish me luck… because if you’ve seen the back room you know I’m gonna need it. 😂

06/17/2026

A little piece of Decorah nostalgia just hit the shop. 🥹✨

Scored a stack of these bad ass 1986 illustrated maps and honestly… the tiny details are everything! 🙌🏽👏🏽

Toxic trait  #483: Thinking I need every antique arched frame that crosses my path. 🫣✨
06/13/2026

Toxic trait #483: Thinking I need every antique arched frame that crosses my path. 🫣✨

The Cameo Creations are lovely and all…but this chunky ceramic situation? 😮‍💨✨Is there such a thing as the perfect amoun...
06/13/2026

The Cameo Creations are lovely and all…
but this chunky ceramic situation? 😮‍💨✨

Is there such a thing as the perfect amount of unnecessary drama? Because I think we found it. 🫣💅

Address

110 Winnebago Street
Decorah, IA
52101

Opening Hours

Friday 10am - 5pm
Saturday 10am - 6pm
Sunday 11am - 3pm

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