08/04/2023
What happened to creating distinctive exteriors in the restaurant space!? What happened to the fun!? If you ask me, all of the latest prototypes for the big brands could be interchanged. Take off the signage at a Wendy's and it looks like a Burger King. We need to get back to creating destinations. Especially in the current consumer climate. In order to draw people back into the dining room, we need to create special moments at every visual focal point, including from the street.