10/03/2026
Have you ever just stopped and thought, “I just need a second to breathe”?
Spring, fall, spring, fall. It feels like a relentless loop of: “Here are the new things you absolutely need to buy.” Because same.
Don’t misunderstand us—if you’re creating work you’re genuinely proud of, launch it! But does every brand really need a brand-new collection every six months just to stay relevant? Honestly, if the creative juices are flowing, go for it. But how do we honor the pieces that took years of intent to craft, develop, and refine?
Here’s to letting exceptional design actually breathe.
Speaking of honoring the process, here is our Favor Chair in her very first photo shoot—featuring a story I don’t think we’ve ever shared.
Before Cassidy and I knew a single thing about bringing a sketch to reality, we legitimately hauled our prototype chair and four Threefold Tables up four flights of stairs into an abandoned warehouse-turned-photo studio (it literally felt like the start of a horror movie). Cassidy was behind the lens, and I was running behind-the-scenes ops. We were the absolute definition of bootstrapping.
A photo from that exact sketchy shoot ended up featured in The Wall Street Journal the very week we hard-launched our furniture studio—just one month after we took it.
Fast forward to today: in a few short weeks, we’re releasing three brand-new colorways for the Favor Chair! If human-designed, contract-grade, heirloom-quality pieces matter to you, we’re your studio.
Comment "FAVOR" for an exclusive first look at the new colorways, or share this with a friend who appreciates honest design.
