04/13/2026
PARE - THE NAME
We get asked often about our brand name PARE. I love telling the story of how it became our identity. About 8 years ago, when this was still an idea and dream, we brainstormed a “good” name for a candle business. The marketplace was not nearly as saturated as it is now, but we knew we wanted to stand out. We wanted our name to feel connected and stand the test of time and location.
As we began digging into “what do we stand for? What is our point of view?” The word PARE bubbled up. As we landed on this word, its meaning and connection took shape, and here we are.
Click through the slides for a peek into our name, our philosophy and our mission.
Thanks for asking, and we look forward to seeing you soon!
Come see us:
Saturday 4/18
Saturday & Sunday 4/25-26 Main Street Festival in downtown Franklin