A New Day Aromatics

A New Day Aromatics A signature scent, for every day.

If you’ve noticed we’ve been a little quiet over here… you’re not wrong. 🤍When we launched A New Day Aromatics last Augu...
07/27/2026

If you’ve noticed we’ve been a little quiet over here… you’re not wrong. 🤍

When we launched A New Day Aromatics last August, it was meant to fill the gaps in my schedule and give me another creative outlet. Since then, life has been a whirlwind in the best way. We’ve opened new businesses, grown our team at A New Day Cleaning and had a whole lot happening behind the scenes.

Even though we’ve stayed (mostly) stocked at Mattie’s Shave Cave, social media definitely hasn’t been our focus, AND we’ve been sold out of everyone’s favorite scent for what feels like forever. 😅

The good news? A NEW DAY scent is finally back!

We’ve done a massive restock, and all of your favorites are available again. I know so many of you have reached out asking when we’d have them back, and I truly appreciate your patience and continued support.

Whether you’re restocking your own favorites or trying us for the first time, we’d love to see you at Mattie’s Shave Cave. Thank you for sticking with us while life got a little busy. We can’t wait to get back into the swing of things with A New Day Aromatics. 🤍✨

💘💘💘
02/14/2026

💘💘💘

Love is in the air… and it smells REALLY good in here 💕We made the cutest little Valentine’s baskets for the shop and th...
01/29/2026

Love is in the air… and it smells REALLY good in here 💕

We made the cutest little Valentine’s baskets for the shop and they are the perfect small but thoughtful gift 🧺💖 Each one comes with
• a cute woven basket (perfect to reuse as a trinket dish or catch all for keys, chapstick, etc.)
• Valentine’s tissue paper
• a wax melt + room spray duo
• and maybe a few chocolate kisses tucked in there too because we’re extra like that 🍫😘

They’ll be available in the shop until Valentine’s Day or until we sell out 💗

And don’t worry, if your Valentine prefers something a little less sweet and a little more 🔥 we’ve got our more masculine scent, Rugged Day, ready to go too.

Come grab one before they’re gone 💌

This icy weather has us over here day dreaming about spring 🌸🌷🌿 A Sunny Day is our lemon buttercream dream, citrus swirl...
01/26/2026

This icy weather has us over here day dreaming about spring 🌸🌷🌿 A Sunny Day is our lemon buttercream dream, citrus swirled with vanilla for that sweet, fresh, *just open the windows* kind of vibe. Like a warm spring day when the air feels new again 🌼 If we can’t skip to spring yet, at least we can make it smell like it.

Who else is ready for sunshine and open window weather? ☀️🍋

I’ll be at the shop today from 8–1 ❣️Swing by and build your Emergency Cozy Kit ✨Candles ✔Diffusers ✔Smell goods that ma...
01/24/2026

I’ll be at the shop today from 8–1 ❣️
Swing by and build your Emergency Cozy Kit ✨

Candles ✔
Diffusers ✔
Smell goods that make you forget it’s freezing outside ✔

If you end up stuck at home, the last thing you want is a cold, dark, stinky house 😅 Our candles and diffuser sets need no electricity, give you beautiful light, a little warmth, and make your space smell absolutely amazing. Survival, but make it cozy. 🤌🏼

Stock up now, thank yourself later 🕯️🏠

On the real, please stay safe and warm this weekend.
Only 55 days until spring 🌷 We are getting there. 🌞

Hello, New Year! 💫Wishing you little moments of joy all year long. 🤎
01/01/2026

Hello, New Year! 💫
Wishing you little moments of joy all year long. 🤎

✨ Now through 12/23 ✨• 6 wax melts for $30• BOGO 50% cleaners & carpet powders📍 Inside Mattie’s Shave Cave117 Water St, ...
12/18/2025

✨ Now through 12/23 ✨
• 6 wax melts for $30
• BOGO 50% cleaners & carpet powders
📍 Inside Mattie’s Shave Cave
117 Water St, Front Royal

Buy two get 20% off all items today 11/25 and tomorrow 11/26 in-store ONLY! This can be mix and matched with Mattie’s Sh...
11/25/2025

Buy two get 20% off all items today 11/25 and tomorrow 11/26 in-store ONLY! This can be mix and matched with Mattie’s Shave Cave merch as well. ☺️

We’ve been working on some big things over at A New Day Aromatics. We’re beyond excited to share that our items are offi...
11/13/2025

We’ve been working on some big things over at A New Day Aromatics. We’re beyond excited to share that our items are officially available in a storefront! Over the past few weeks, we’ve been getting settled into our new home inside Mattie’s Shave Cave 🪒✨
You can now find all of our products in store, so stop by, say hi, and check out our full line of signature scents! 😌

📍117 Water St Front Royal, VA

Address

Front Royal, VA
22630

Website

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