10/14/2026
✨ CUSTOM NEW BUILD SHOWCASE | LUXURY FLOORING AT ITS FINEST! ✨
Some homes are beautiful, and then there are homes that take your breath away! This stunning custom new-build home is a perfect example of what happens when beautiful design, quality flooring, and exceptional craftsmanship come together. 🤍
FEATURED FLOORING: PARAMOUNT LUXURY RIGID CORE LVT
Over 1,200 square feet of Paramount Luxury Rigid Core LVT was installed throughout this beautiful home, creating a sophisticated, modern look with the durability homeowners want.
▪️ Brand: Paramount Luxury Vinyl Tile (LVT)
▪️ Product: Rigid Core
▪️ Size: 12” x 24” tiles
▪️ Color: Baffin
▪️ Style: Elegant tile-inspired design with a clean, upscale appearance
▪️ Performance: Rigid core construction designed to provide a stable, durable flooring surface for everyday living.
✨ AND LET’S TALK ABOUT THAT STAIRCASE! ✨
The staircase was transformed and remodeled to perfection using the luxury LVT, creating a stunning design feature that elevates the entire home!
A staircase installation like this takes experience, attention to detail, and an installer who truly understands the craft. Our Master installer " JASON " absolutely knocked this one out of the park! The precision, clean transitions, and finished appearance deserve recognition. We are beyond proud of the craftsmanship our crew delivered!
COMFORT MEETS STYLE: MOHAWK PET PREMIERE CARPET
In the additional living areas, the homeowners selected Mohawk Pet Premiere Carpet — Personality 2 in the beautiful color OYSTER, paired with a memory foam carpet pad for an inviting, comfortable finish.
▪️ Brand: Mohawk Pet Premiere
▪️ Style: Personality 2
▪️ Color: Oyster
▪️ Underlayment: Memory foam carpet pad
▪️ Look: A beautiful, versatile neutral shade that complements the home's overall design.
▪️ Comfort: The memory foam carpet pad adds a soft, cushioned feel underfoot for a more comfortable living space.
▪️ Everyday Living: Mohawk's Pet Premiere collection is designed with pet-conscious households in mind. Check the specific product's warranty and care requirements for applicable stain, soil, and pet-related coverage.
The combination of Paramount's modern 12” x 24” luxury tile and Mohawk's soft, neutral carpet brings together the perfect balance of sophistication, comfort, and functionality.
❤️ A HUGE THANK-YOU TO OUR CUSTOMERS!
We are genuinely grateful to every homeowner who trusts Luther Floor Covering 236 Inc. to be part of their journey. Being invited into a new-build project and watching a vision come to life is something we never take for granted.
Thank you for allowing us to help turn your dreams into reality! And to our hardworking crew and master installer — thank you for the pride, skill, and heart you put into every project. Your work speaks for itself!
PLANNING YOUR 2027 NEW BUILD OR HOME FLOORING REMODEL?
Now is the perfect time to start planning your flooring selections!
📍 Luther Floor Covering 236 Inc.
922 Main Street, Grinnell, Iowa
📞 641-236-6103
✨ FREE CONSULTATION • MEASURE • ESTIMATE ✨
Commercial & Residential | Serving Grinnell and the surrounding counties.
