Wisconsin & Upper Midwest Florists Association

06/03/2026

Great floral designs don't always rely on more flowers—they rely on thoughtful placement.

Layering is the technique of placing design elements over and around one another to create depth, texture, and visual interest. It helps guide the eye through a design and gives arrangements a richer, more dimensional appearance.

Master the fundamentals at our Steps to Certification classes this summer 🌸

05/30/2026

🌿 WUMFA Member Feature -

This week we're highlighting Making Memories Flowers & Gifts in Bloomfield, Iowa.

Independent florists do more than create beautiful arrangements—they help celebrate milestones, honor loved ones, and make life's most meaningful moments memorable.

Well done to the team at Making Memories Flowers & Gifts for serving your community and supporting the floral industry.

📍 108 South Madison Street, Bloomfield, IA

05/28/2026

🌞 “There’s no such thing as a plant that does well in no light"

During Mastering the Care & Handling of Green Plants, Sam Rosenthal broke down one of the biggest misconceptions in plant care — and why vague terms like “bright indirect light” can actually confuse customers more than help them.

📺Watch the full practical, real-world session that you can put to use immediately on our YouTube channel

Better care for plants, guide customers, and confidently grow the plant side of their business.

Sometimes the best education starts with unlearning bad information.

🎤 Presented by Sam Rosenthal
🤝 Sponsored by Karthauser & Sons, Inc.

05/28/2026

https://conta.cc/4o0jnZA
We need your help! See link for details.

Email from Great Lakes Floral Association We Need Your Help   Florists Urged to Guard Against Deceptive Practices The Society of American Florists (SAF), Great Lakes Floral Association (GLFA) and Wisc

05/28/2026

https://www.facebook.com/share/p/1Cwtaqjp2i/

05/27/2026

WUMFA Scholarships can be used for a variety of things:

🎓 Certified Florist Exams
💐 Our Annual Convention
📓Classes and workshops

Applying via our website if fast and easy!

05/26/2026

After a long weekend, we wanted to give you some inspiration to be back at the shop ✨

Watch the full WUMFA educational session:
Mastering the Care & Handling of Green Plants with Sam Rosenthal.

From plant care and handling to merchandising and profitability, this session is packed with practical ideas florists and plant retailers can apply directly in their shops.

Whether you’re growing your plant offerings or strengthening your product knowledge, there are valuable takeaways throughout this presentation.

🎤 Presented by Sam Rosenthal
🤝 Sponsored by Karthauser & Sons, Inc.

05/22/2026

🌸 Ready to take the next step toward becoming a Certified Florist?

WUMFA’s 2026 Steps to Certification Workshops are designed to help florists strengthen design skills, improve mechanics, gain confidence, and prepare for the Certified Florist journey.

These hands-on educational sessions are a great opportunity for:
✨ New designers
✨ Wedding & event florists
✨ Experienced florists looking to refresh skills
✨ Anyone interested in professional growth

Multiple workshop dates are available across Wisconsin throughout 2026!

05/20/2026

Certified Florist isn’t just for retail florists 🌸

For party, event, and wedding designers, the CF Program is an opportunity to sharpen design skills, stay current with trends, learn from respected industry professionals, and build valuable industry connections.

Looking to take the next step? WUMFA’s upcoming Steps to Certification hands-on classes are designed to help designers grow their skills and work toward becoming a Certified Florist.

Whether your focus is weddings, events, sympathy, or everyday design, continuing education matters ✨

05/18/2026

👀 Quick prom armatures with italian ruscus and similax
🎤 Presented by Patience Parker AIFD, CF, CFD
🤝 Sponsored by + Green Point Nurseries, Inc

Patience Parker AIFD, CF, CFD shared how she uses smilax and Italian ruscus to quickly create natural armatures for bouquets, prom flowers, and event work.

By creating a simple wreath structure first, designing becomes easier, faster, and more intuitive — while adding beautiful movement and texture to the finished piece.

Level up your floral design skills with our Steps to Certification class - see dates on the WUMFA site 🌐