05/30/2026
Eight years ago, when the old Montana Book & Toy Co had an open rental spot off Jackson St, we took the plunge to launch Sage & Oats. We officially signed our first lease in March of 2018, but didn't open until mid-June in order to prepare the space.
With the help of friends and family, we transformed our first location, but in our second year Covid struck and nonessentials, like ours, were forced to close. We quickly assessed options. We loved our first location, but people simply couldn't find us and we couldn't continue to live off $50/day sales. We knew we poured a lot of ourselves and our savings into renovating the location, but we had to move where we could increase foot traffic in order for the business to survive.
We started all over with remodeling in preparation to move in with Buzz Boutique as a collaborative shop. We shared, we'd be two shops stitched together to help one another stabilize during Covid. Coupled with launching our online shop through Etsy we were able to come out the other side. We know we are one of the lucky ones. As many across our nation did not make it and closed.
There have been many people who helped us get to where we are today. We are so grateful to everyone who has played a part in this journey and will be highlighting their faces and contributions as we celebrate our 8th year.