Somerled Designs

08/31/2026

This -> That: Upgrades that actually make a difference. Durable, photogenic, and built to survive turnover after turnover.

08/30/2026

2026 is the most competitive STR market yet, shorter booking windows, more supply, and guests who know exactly what they want. The properties winning aren’t the newest, they’re the ones with a clear identity.

08/28/2026

Ick Ick Ick!! Let us know if you agree with these STR design icks 😵‍💫

08/27/2026

Oakdale Ivy Estate 🌿

This five-bedroom estate in Smyrna, Georgia is designed to feel established from the moment you arrive. Layered florals, natural textures, and refined traditional interiors give it that timeless Southern sophistication, the kind of home that feels like it's always been here.

But it's built for a full house of fun, too. Pool days. Sauna resets. Game room showdowns. Put-put on the lawn. A gym for the early risers who don't take a day off, even on vacation.

08/26/2026

Your rental isn’t competing on amenities anymore. It’s competing on memory. ✨

In a market full of lookalike listings, guests aren’t scrolling for the nicest kitchen, they’re scrolling for a feeling they can’t get anywhere else. If your property doesn’t have an identity, it doesn’t have a reason to be chosen over the next one.

08/24/2026

Copper Vista Retreat 🏜️

Golden hour hits different when the whole property glows with it. Copper Vista Retreat is designed to catch Sedona's fire, red rock formations reflecting warm metallic tones across every patio, every window, every sunset.

This is elevated desert living for the traveler chasing both adventure and stillness. Wide-open views. Golden light. A place to land after a day on the trails, or simply to watch the sky change color from somewhere higher up.

08/23/2026

It’s called ✨trusting the process✨

08/23/2026

It's called ✨trusting the process✨

08/22/2026

08/20/2026

It’s all in the details ✨

It’s the small touches that make the design come to life, and this golfers paradise in Pinehurst is the perfect example!