The Sursy

The Sursy The Sursy

Shoppable spaces and gathering places. Curated for inspired leisure.

Big milestone: Our Qualified Opportunity Zone Fund ( , if you will!) has officially kicked off the acquisition of the lo...
10/19/2025

Big milestone: Our Qualified Opportunity Zone Fund ( , if you will!) has officially kicked off the acquisition of the lot next door to — moving us one step closer to completing the “buy all the real estate” phase of our beloved West Colfax project in Lakewood, and saving the old Loveland House in the process.

This marks a key step in the long-term vision for White Swan — long awaited and hard fought for, with several attempts under my belt if I’m being candid 😅. I’m excited to share more details as plans progress alongside our official closing (finally!) at the end of November.

As always, I welcome community thoughts + support as this project continues to evolve. We’re planning to build something really damn special on this block, and I promise to continue to share snippets of what’s in motion + what’s next as we bring our boutique motel + swim club to life.

One foot in front of the other as a “lowercase ‘d’ developer over here…

📸 x

20251011 || My updates continue to be few + far between on this page these days. But things continue to be a mile a minu...
10/12/2025

20251011 || My updates continue to be few + far between on this page these days. But things continue to be a mile a minute. Just saying it out loud that I’d love to get back to the rhythm of using this insta as a live journal — going back and getting to read through real time updates from years and peaks and pits is fun and yeah…I’ll try 🫡

This summer was BUSY! I did a small fundraise for to pave our parking lot (a long needed upgrade) and to support the purchase of the neighboring lot (wait until you see what we’re up to with now….did someone say ‘wellness campus’!?). We had steady bookings all summer, and has surpassed expectations since our Specialty Coffee + Bake House opened its doors in April. The Lounge manager, Anna, has become my right hand woman and her talent in the recipe development department is unmatched! We’ve just started rolling out a craft bakes menu that is top notch, and our espresso game remains strong partnered up with the rad dudes of with support from .coffee to stay on point.

We are getting building signage at Mellow Moon, tying into the fun hand painted door lettering we upgraded earlier this year, which is going to put a bow on our curb appeal in the best way. And is still in play too; 2026 is the year we are finally rolling out shoppable motel rooms and y’all? I think it will be a little surreal. The concept was core to The Sursy at inception back in 2018. It may have taken 8 years to build a business foundation that can properly support the concept, but HERE WE ARE! It’s always been the long game, but sheesh 😮‍💨

Meanwhile: I officially launch the next round of fundraising for tomorrow to *also finally* close on the Loveland House lot next door, gaining control of the entire frontage along Colfax between Harlan and Ingalls and saving that damn old house. A huge + long fought for win at last.

We’ll be continuing shelter operations with JeffCo through 2026 at White Swan while we use the year to navigate pre-con for our 30 room 21+ Hotel & Swim Club (the swim club piece is new!) with public F&B and retail.

I screenshotted this from ’s story — adding to the project pin board for the future 👀 🎢
08/24/2025

I screenshotted this from ’s story — adding to the project pin board for the future 👀 🎢

Today‘s intrusive design inspo thoughts is the is here JULU’d door. Would go real nice with a matching JULU’d pool, ain’...
08/19/2025

Today‘s intrusive design inspo thoughts is the is here JULU’d door. Would go real nice with a matching JULU’d pool, ain’t that right ._lu 😉💧🎨

As things keep evolving with , I’ve been seeking out inspiration that grounds me back in the original vision for 6060 We...
08/17/2025

As things keep evolving with , I’ve been seeking out inspiration that grounds me back in the original vision for 6060 West Colfax Avenue.

When the idea of a “shoppable boutique motel + swim club” was still just a seed (and the world mid-pandemic), I joined a virtual conference and heard Carolyn Schneider of speak. Her perspective on adaptive reuse and slow hospitality resonated immediately, and I’ve admired how her team builds brands from scratch while honoring what came before ever since.

Back then, I had no idea would become mine, or that I’d somehow manage to fall even deeper in love with the Southwest. I couldn’t have predicted the sheer grit it would take to hold on while riding the roller coaster that is building a development company that owns and operates its own portfolio. Some days progress feels glacial; other weeks momentum barrels in and I’m just trying to keep up with the wave.

Still, there’s joy in this messy middle. I keep coming back to the idea of “rerooting”—remembering why I started. Reviving motor lodges. Making “motel” synonymous with both nostalgia and a high-quality stay.

If you’ve made it this far? Thank you for staying with me through the rambles!! We just soft launched our Series B raise for White Swan, and traction is already strong. If you’d like to be looped in on the pitch deck going out next week, slide into my DMs. We are raising $3.5M and closing the round at the end of September.

TTYS!!!

🤍 xLC

Hi ‘gram fam! 👋 Lauren here. Snapped this shot with  for a deck + figured it deserved a spot here too—he’s wildly talent...
06/25/2025

Hi ‘gram fam! 👋 Lauren here. Snapped this shot with for a deck + figured it deserved a spot here too—he’s wildly talented, right?!

Quick update from the development trenches:

→ Still mid-refi on one hotel property

→ Chasing a strategic bridge loan on another (praise be for creative banks!)

→ Rewriting operating agreements to officially bring on new partners (and restructure waterfall returns)

→ Prepping our construction raise for Loveland House Hotel

→ Refining site programming to align with long-term budget forecasts

→ Exploring grant funding and community support to close key gaps

You’ll be hearing more on that last piece soon 😉 but in the meantime, I’m curious:

If we launched a donation-based campaign for the public-facing part of our redevelopment—a community park with built-in amphitheater seating, large-scale public art along the ArtLine, and space for events (think farmers markets and live music, not jungle gyms)—would you consider contributing?

Trying this poll feature for the first time—hit me with a yes / no / tell me more.

Thanks for being here. ✌️ 🏗️

Some days are tough, but then some days  starts sending design planning mood boards for  and it’s like mmmmmkay yes this...
06/08/2025

Some days are tough, but then some days starts sending design planning mood boards for and it’s like mmmmmkay yes this part is also fun 🤩

Seven years into  and fully in the stretch where most people quit. Which I won’t be, but damn.I live in rural Colorado w...
06/04/2025

Seven years into and fully in the stretch where most people quit. Which I won’t be, but damn.

I live in rural Colorado with my MVP of a husband + our two little boys. Most days I’m behind the front desk at , running and — handling guest calls, managing staff, covering gaps in housekeeping, reconciling inventory, building out a bar program, paying bills. Whatever needs to get done in a constantly rotating list of priorities.

I always knew the first decade would be me in the weeds like this. When you build a biz with a vision of this scale without institutional capital or generational wealth behind you, you operate first. You learn every line item, every operational lever, every debt covenant, every payroll deadline. This was always part of the plan. The long game is building a model where hospitality, real estate, and community impact are directly tied and owning + operating our own portfolio of properties in that wheelhouse.

In Lakewood, I’m still overseeing : our 24 room motel operating under a public-private partnership with JeffCo, blending transitional housing with hospitality. It’s one of few models in the country structured this way: privately owned, publicly funded, and designed to meet both revenue and social impact goals. It’s working, but requires constant management and financial oversight.

While I’m boots on the ground, I’m also actively structuring the next phase from 1,000 feet: raising private equity for , renegotiating capital stacks, underwriting new deals, and navigating commercial + private lending — which still largely happens inside a lovely lil’ boys club 🙄. Capital markets are risk-averse AF. Lenders are moving slow. But I’m still driving forward.

I don’t share updates like this as often anymore on here bc there isn’t a glossy headline or a clean daily update. I’m just in the thick of it: operating businesses, active capital raises, live deal structures — while also raising two littles and building a business that makes space for both my work and my family to exist side by side. This stretch is hard.

More to come.✌️ xLC

…and that’s on market research 🫡
04/14/2025

…and that’s on market research 🫡

4 > 1 👯‍♂️👯‍♂️ …Jerri wins MVP of this first partnership planning session, zooming in from a buying trip in India like a...
02/16/2025

4 > 1 👯‍♂️👯‍♂️

…Jerri wins MVP of this first partnership planning session, zooming in from a buying trip in India like a champ at the prime time of 3am 🥱 💪

📍 .industries

🗣️ all things —>

I spent the last few days checked into  and let me just say: 10/10 recommend. This was my first biz trip up to the front...
02/12/2025

I spent the last few days checked into and let me just say: 10/10 recommend.

This was my first biz trip up to the front range this year, and honestly it had been *a minute* since I’ve been consistently up here after Burke joined our crew last year. Felt good to lean into long work days even amidst battling a gnarly head cold — + .studio I was bummed not to squeeze you in person and I’ll be catching up with you soon on all the things! 🫶

Despite feeling a little under the weather the entire time I was here (everyone is sick, no?!) I feel successful in accomplishing a lot of to do’s this trip…

Notably: I checked in on and teed up our partnership renewal for the year ahead, officially re-engaged with my fellow Board members and launched the next round of fundraising for our Colfax hotel project, did a little market research (a.k.a. drank great cocktails + ate great food in well-designed spaces), and—most excitingly—sat down for a long work session with three incredible women who are officially joining me in bringing to life.

After 7 years (!!) of building, dreaming, and navigating this project as a solopreneur, it feels time to grow the team in a formal capacity—and I couldn’t have found a better crew. These three bring beauty, brains, and reenergized creativity and focus to every detail, and together, we’re going to build something truly special.

More soon on what’s next, but for now, let’s just say it’s happening and: .hobdy + + I feel lucky to know and get the privilege of working alongside you on this big ol’ dream!

happy 🖤 thanksgiving
11/29/2024

happy 🖤 thanksgiving

Address

6060 W Colfax Ave
Lakewood, CO
80214-1832

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