Küster Design

06/10/2026

One question I ask every client I work with: are you aiming for a Holiday Inn Express experience, or a Ritz-Carlton one? Neither answer is wrong. But you have to know which one you're building. Most boutique properties are somewhere in between — and that in-between is the most expensive place to be. You're spending money without building a clear identity. The best properties we visit have answered that question clearly. And it shows in every room.

06/09/2026

Designers see differently than guests do. That’s usually a good thing. But sometimes the most useful perspective is the simplest one: I just arrived. How does this feel? We’ve been doing a lot of that kind of looking lately.

06/08/2026

On a recent visit, I noticed a property had large letters on the foyer wall spelling out its own name. I understood the impulse. But the name isn't the story. The building is. The land is. The people who built it are. The most memorable properties don't tell guests where they are. They show them why it matters.

06/07/2026

A guest rarely mentions the thread count. But they remember how the room felt. Details work quietly. When they’re right, no one notices. When they’re off — everyone feels it. We’re thinking a lot about details right now. Stay tuned.

06/06/2026

Some properties you leave behind. Others stay with you. What’s the difference? We’ve been thinking about that question for a long time. And we’re about to share what we’ve learned.

06/05/2026

It's National Doughnut Day — and we're thinking about all the incredible independent properties we get to work with. Thank you for trusting us with spaces that matter. Today felt like a good day to celebrate you.

06/04/2026

06/03/2026

06/02/2026

06/01/2026