Rooted. {Local food and gifts rooted in the community} Rooted features gifts, home décor, fresh flowers, and food products all created and made by local artisans.

Built in 1817 in the historic town of New London, the Rooted building stood as the halfway mark on the route from Baltimore to Philadelphia. Beginning as the Franklin Inn, the building was also later known as the Union Hotel after the Civil War, the Crossroads Inn, provided a home to local residents, and later became an antique shop in the 1980’s, and was most recently was home to Candy for All Oc

casions. Rooted’s co-founders Sandi Bunker, Ashley Rector, and Betsy Beehler are one of the original families of the area that grew up in New London Township. Growing up in a small town that stayed very active as a community, it was always important for them to recreate that feeling of a central space where everyone can get together. Rooted was inspired to be a gathering place in which residents feel welcome to come and cherish in the creativity and work of others in the area. With over 200 local artisans and consigners, the business has been designed to be a welcoming space which weaves the community together. With an area so abundantly rich with talent, we will continue to offer new and exciting items and seasonal specialties as well as offer opportunities for community gatherings. We are always open to taking suggestions for how we can continue to cater to the needs of our community. We also would love for you to connect on the rest of our social media sites and provide us with any reviews of what you look and room for opportunity or creativity within our business.

Maeve’s truffle bars are restocked with 3 delicious fall flavors ☕️🍩🍁 which one are you trying first? 😋{Maeve’s chocolat...
09/02/2026

Maeve’s truffle bars are restocked with 3 delicious fall flavors ☕️🍩🍁 which one are you trying first? 😋

{Maeve’s chocolate, Seattle chocolate, pumpkin spice chai, cinnamon apple cider doughnuts, maple bourbon}

We went on a little quest to find PA made maple syrup🥞🍁After our beloved Whiskey Hollow stopped producing maple syrup, o...
08/26/2026

We went on a little quest to find PA made maple syrup🥞🍁

After our beloved Whiskey Hollow stopped producing maple syrup, our co-owner Betsy was determined to find a new producer right here in Pennsylvania.

That search led us all the way to Wellsboro, PA and the Phelps family. Just outside of town, Phelps Family Maple has been making wood-fired maple syrup from trees right on their own land, blending generations of tradition with a whole lot of care.

We’re so excited to welcome them to Rooted🌲🍁

Now in the shop: Pure Maple Syrup + Bourbon Barrel Aged Maple Syrup from Phelps Family Maple. And trust us, you’re going to want both. 😉

A little appreciation post because it’s Winnie girl’s birthday!!! She’s turning 6 years old today 🥹🎈 This summer she wen...
08/25/2026

A little appreciation post because it’s Winnie girl’s birthday!!! She’s turning 6 years old today 🥹🎈 This summer she went on her first big road trip to Acadia National Park and climbed a mountain for this picture. She was so excited for her vacation that she packed all her bandannas and a wore a new one each day.

She’s on top of the world today with extra treats, lots of love and a super long nap 🥳🐾

We all know the best part of the school year is the adorable supplies!! Come pick out your special stationary that makes...
08/23/2026

We all know the best part of the school year is the adorable supplies!! Come pick out your special stationary that makes class feel a little more magical 💫🍎

Who is ready for a this deliciousness?? Sweet Magnolia Bakery has done it again! This week’s fresh baked goods are here ...
08/21/2026

Who is ready for a this deliciousness?? Sweet Magnolia Bakery has done it again! This week’s fresh baked goods are here 🎂🍪🧈🥐

This week’s line up:
- pecan texan tornado cake
- peach crumb bars
- cinnamon bun rolls
- the rave cookie
- salted caramel butter bars

If you’re new here, welcome! If you’re one of the 7,800 people who followed along on our old Instagram account, you prob...
08/20/2026

If you’re new here, welcome! If you’re one of the 7,800 people who followed along on our old Instagram account, you probably noticed we had to start over. We know you’re probably wondering what happened, and we wanted to fill you in rather than leave you guessing.

We’re big Philly fans around here, especially when it comes to the Philadelphia Eagles. We love carrying unique sports pieces made by independent creators, and through this experience we learned that the Eagles are very protective of their bird gear. They have a number of trademarks they actively enforce, and they felt that some of the “Go Birds” pieces we carried infringed on those trademarks. As a result, our account was reported and permanently disabled.

It was a tough lesson to learn, and we’re truly saddened that it came at the cost of 12 years of memories and the online community we built with you. It was never our intention to infringe upon anyone else’s rights, and we’ve taken this experience as an opportunity to learn. We’re moving forward with a much better understanding of what we need to be mindful of.

Our love for Philly isn’t going anywhere. We still have so many amazing sports-inspired pieces from incredibly talented artists, just with a little more bird-related awareness these days.

You might be wondering the bright side in all this... Well, the Eagles see our content! Honestly, what a compliment. Saquon, if you’re reading this, we love you!!

We’re learning as we go, and yes, there are definitely some growing pains along the way. Thank you for being here, for supporting us, and for helping us build this online community again.

You can expect the same creativity, quality, and connection from this page that you found on our last one. The only difference is that we’ll be yelling “YO BIRDS!” from now on.

It’ll catch on. Just you wait 🦅

If you haven’t popped over in a minute, you’re in for a big surprise!! We swapped up the store big time. Every section g...
08/07/2026

If you haven’t popped over in a minute, you’re in for a big surprise!! We swapped up the store big time. Every section got a new room and a fresh look. We’re loving the change, but what do you think?

If we were soft launching fall, it would be with comfy cardigans and cozy lounge wear 😌🍁🧸Try them on in person or check ...
08/06/2026

If we were soft launching fall, it would be with comfy cardigans and cozy lounge wear 😌🍁🧸

Try them on in person or check them out online at rootedshop.com 🌿

Let’s try this again… our philly room got a makeover(!!!) but instagram doesn’t want us to show the world. Go b***s is t...
08/04/2026

Let’s try this again… our philly room got a makeover(!!!) but instagram doesn’t want us to show the world. Go b***s is trademarked 😔 so we can’t shout it in our caption, but it’s in our hearts 💚🦅💚

07/31/2026

It’s a pretty special place to be 🥰

Address

2049 Newark Road
Lincoln University, PA
19352

Opening Hours

Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 5pm
Sunday 11am - 5pm

Telephone

+16108696474

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