Shabby Chic

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Shabby Chic The Official Shabby Chic Page Visit Rachel Ashwell Shabby Chic couture at www.shabbychic.com.

10/10/2026

I typically draw inspiration for my designs from vintage treasures and the essence of days gone by, Simply Shabby Chic® is a collection of sun-bleached florals, pretty ruffles,delicate lace and authentically with vintage-inspired details. My palette of whites, soft pinks, blues and greens, with the occasional splash of fuchsia or richer tones encourages my love of mixing, matching and layering collections together.

Shop Simply Shabby Chic® starting 10.11 exclusively at . Available on target.com and in select stores near you soon.

In 2004, Rachel Ashwell launched her collection, Simply Shabby Chic® with Target. It was a beloved program for 17 years....
10/09/2026

In 2004, Rachel Ashwell launched her collection, Simply Shabby Chic® with Target. It was a beloved program for 17 years. We are so proud and excited that Simply Shabby Chic® is once again returning to its home at Target, exclusively. Choose your treasures now and shop Simply Shabby Chic® on 10.11 on target.com and in select stores near you soon.

A few of our label artworks from the last 35 years.Where utility meets beauty - drawing inspiration from vintage hotel l...
10/08/2026

A few of our label artworks from the last 35 years.

Where utility meets beauty - drawing inspiration from vintage hotel laundry labels, antique letter plates of floral fonts and the charming typography of Victorian china stamps.

It’s these little details, gathered and reimagined over the years, that give Shabby Chic® its authentic vintage soul through every era and still today.

10/06/2026

Simply Shabby Chic® returns to on 10.11, start filling your cart today: sunbleached florals, pretty ruffles, delicate lace and authentically vintage-inspired details.

I love a palette of whites, soft pinks, blues and greens, with the occasional splash of fuchsia or a richer tone. And I especially love how it encourages you to seamlessly mix, match and layer pieces together.

The collection embraces signature Shabby Chic®, with the designs and exquisite details so familiar to the brand, while also evolving to capture the hearts of a new generation.

This partnership with Target supports my passion to be involved in every detail, from the design and product development to the storytelling of the photography. I hope the beauty of the collection is music to your eyes and warms your soul and home.

— Rachel x

10/06/2026

Simply Shabby Chic® returns to Target on 10.11, start filling your cart today: sunbleached florals, pretty ruffles, delicate lace and authentically vintage-inspired details.

I love a palette of whites, soft pinks, blues and greens, with the occasional splash of fuchsia or a richer tone. And I especially love how it encourages you to seamlessly mix, match and layer pieces together.

The collection embraces signature Shabby Chic®, with the designs and exquisite details so familiar to the brand, while also evolving to capture the hearts of a new generation.

This partnership with Target supports my passion to be involved in every detail, from the design and product development to the storytelling of the photography. I hope the beauty of the collection is music to your eyes and warms your soul and home.

— Rachel x

Powder room pretty 🩰 Shop indulgent bathroom beauty + our Signature Shabby Chic® bedding collection now at Dillards.com ...
10/04/2026

Powder room pretty 🩰 Shop indulgent bathroom beauty + our Signature Shabby Chic® bedding collection now at Dillards.com (USA) 🌸 Dillard's

📷 Gianni Diliberto

Next month, we’re bringing the world of Shabby Chic® back to Round Top, Texas for three days at Cisco Village, October 2...
09/27/2026

Next month, we’re bringing the world of Shabby Chic® back to Round Top, Texas for three days at Cisco Village, October 23rd–25th.

Rachel will be signing copies of Meadow Manor, and we’re recreating a completely immersive Shabby Chic® experience throughout the weekend.

We’d love for you to join us.

More details to come🤍

09/24/2026

From the Shabby Chic® archives.
One person’s chipped china is always Rachel’s perfect flower vase. Teapots without lids, mismatched cups, old milk bottles and flea market treasures all became part of our signature Shabby Chic® world. A little reminder that some of the most beautiful things simply need a fresh pair of eyes. 🌸

From the Shabby Chic® archives: A manifesto of petals, paisley, light and lace. Rachel Ashwell’s signature hodgepodge o...
09/22/2026

From the Shabby Chic® archives: A manifesto of petals, paisley, light and lace. Rachel Ashwell’s signature hodgepodge of imperfectly pretty + timeworn bohemian elements create an unexpected harmony that soothes the senses. Here’s looking at a little snapshot from nearly four decades of Shabby’s definitive style.

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