08/18/2026
15 YEARS 🥂
My journey into the world of rugs didn’t begin with a family-run, multi-generational business. In fact, rugs are career number 4.
After college, I moved to NY and became an Ad Man at Grey, responsible for Downy—yes, the fabric softener. It wasn’t quite the Don Draper role I imagined, and I wasn’t going to let laundry habits take over my soul, so I quit.
NY nightlife became my unexpected introduction to interiors. When I wasn’t dancing at Twilo or Bungalow 8, I was studying the spaces—the lighting, materials, mood and provocative design.
Eventually, I headed home to Seattle to create my own version. VEIL was the first restaurant I designed, alongside Rolluda Architects, LLC. Our chef, Shannon Galusha, came from The French Laundry. High-style design met high-standard cuisine, and we crushed it for three years.
Then 2008 happened.
The financial crash took us down, but I realized designing restaurants was much more lucrative than running them. I joined Garret Cord Werner , a residential firm where custom was king. There I learned the language of rug design—scale, construction, texture, color and materials—and an obsession began.
In 2011, I moved to Venice Beach and started the company from my apartment. No showroom. No client list. Just an idea and a willingness to knock on every door I could until designers trusted me enough to give me a shot. Slowly, they did.
I opened my first (tiny) showroom on Abbot Kinney. When the rent tripled and we needed more space, West Adams became our next chapter—a larger, industrial creative playground that allowed the brand to evolve.
In 2022, I returned to where so much had unknowingly begun: New York. Our Flatiron showroom introduced a more intimate, residential way to experience our rugs and changed how I thought about what a showroom could be.
Now, in 2026, we’ve opened our new LA flagship, designed with Luis M Fernandez .
More home than showroom, it brings together rugs, furniture, art and objects—and represents everything I’ve learned along the way.
There was never a master plan. No roadmap. Just creative detours and a willingness to keep moving.
15 years down. Plenty more to do. 🥂
