Staged to Sell or Dwell, Lynbrook, NY (2026)

Based on Long Island, Staged to Sell or Dwell (STSOD) focuses on interior decor, home staging, and renovation project management. Client projects range from kitchens and baths to living rooms and nurseries, serving the Greater New York area. STSOD specializes in repurposing clients’ objects, and adding furniture and accents to transform their homes into the living space they have always wanted, bu

t could never achieve. While creating the allure and beauty of a home that appears off the pages of a magazine is certainly part of the design approach, STSOD works effortlessly to ensure practicality and comfort for client’s everyday lives. Whether you are moving into a larger space, have a design dilemma, are downsizing, or just need a refresh… Staged to Sell or Dwell can create the space you have been looking for, but don’t have the time, patience or desire to complete yourself.

02/19/2025

Every. Project. Begins. With. A. Plan.

I have had those words in my head to create this post for a while now. During this recent project, I made a point to try to capture all of the phases to share.

Ultimately, the message is nothing is haphazard. We treat every staging project just as we do our design projects, which is what makes us stand out from the average stager. (BTW, we recently heard a story about cardboard furniture, yikes! 😬)

Here is a quick summary of how each of our staging projects goes down:

- Initial contact made by Realtor/Homeowner
- Proposal phase: Site review, via photos/video or in-person, draft intended inventory and provide inspo photos and/or floorplans (if there is a tricky space we are being called in to solve for)
- Once we are awarded the project, we start planning and preparing. Scheduling trucks, obtaining COIs, reserving elevators, etc., whatever is needed depending on the project site.
- Strategy call with RE partner to discuss target demographic, launch timeline and any other important details we should know
- If our initial site review was completed remotely, we now go onsite to take photos, measurements, and assess access points (driveways, doorways, elevators, etc.)
- Design Phase: Develop an inspo board to set the aesthetic for the project, create design boards to select some of the items we will use for the project, we pull from photos in the warehouse, previous stagings or even the photos when we purchased the items (thank God for iPhone albums!), and then determine if the project needs anything new and/or special
- Install and bring the project to life!

All of the above can take place over the course of 3 days or several months, all depends on the marketing strategy of our RE partner/developer/homeowner. But, the average is 1-2 weeks from first contact to install.

Are you working with a professional stager that handles everything from the contractor punch list to stopping in to re-water the fresh flowers for the open house? If not, give us a call. We would love to talk about your next project!

02/18/2025

How do you take your listing from a 😴 fest to fabulous ✨? By adding staging to your marketing strategy!

Staging is more than just some pretty furniture 🛋️ and decor 🖼️, it’s a psychological tool used to capture buyers from the initial search right through to in-person viewings.

We often get asked to quote for virtual staging. The short answer is we don’t do it because we don’t believe in it. Is it cheaper? Yes. Is it quicker? Sometimes. But does it provide the same reaction from buyers when they walk through a fully-furnished home? Absolutely not. Virtual staging often leaves buyers scratching their heads wondering where all of the furniture went?! 🤔And we can’t say we don’t disagree. Like most things in life, cheaper does not equal better!

Need a quote? Text/Call, DM or use our Staging Estimate Request Form, link is in the profile!

01/28/2025

What is the difference between the before and after of these photos? It’s not just the furniture and decor!

The before represents a property that was listed for rent and then the price was reduced. Then it was listed for sale and then you guessed it - the price was reduced! This went on for a little over a year.

We were then contacted to stage this adorable bungalow in Sea Cliff that had a bit of a furniture layout problem. Fast forward, within 6 days of us staging the seller accepted a full price offer.

This happens All. The. Time. We get contacted after the fact. We also get feedback from our realtors that their sellers want to list first and THEN if they don’t get the price they want, they will revisit staging. This is a TERRIBLE idea for several reasons:

1. Missing the knockout first impression
2. Wasting DOM and letting buyers think they can come in with a lower offer
3. Duplicative costs for photos and marketing (before and then after staging)
4. Carrying Costs (mortgage, taxes, HOA, etc., as the months on market tick by)
5. Price Reductions (anywhere from thousands to hundreds of thousands)
6. Money left on the table - although a house might sell without staging, it may have achieved a higher sale price with it
7. For realtors, it saves you time and money with faster accepted offers and less showings/open houses

Staging is a game changer, it is a psychological tool for home buying. Want a quote for an existing sitting listing or an upcoming listing? Try our new simple Staging Estimate Request form, the link is in our profile.

Be sure to take advantage of our end of January Staging Promo - 10% off or one additional room at no cost - your choice!

01/10/2025

While it may still be Christmas🎄at my house (I have a toddler and zero energy to take out ALL the bins 😂 ), it is 💯 summer at this beach house!

79 Malone Ave., E. Atlantic Beach, NY 11561
3 🛏️ / 2 🛁 / 1,300 sq ft
$999,000

For more info, contact and with .compass.

PS I highly recommend requesting a morning showing, the morning light ✨ in this house is 👩‍🍳😘!

Address

Lynbrook, NY
11563

Telephone

+16318349883

Website

http://Stagedtosellordwell.com/

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