Even at the corner family spots, chef’s are pushing the envelope of their menu’s like never before, and the masses are enjoying every moment of this. However, when walking down the jarred sauces aisle at your local grocery store, there is little more of a choice than tomato sauce. Bottled Thyme is going into the business of producing specialty sauces that will match the flavor and quality of those
you could only previously find at fine dining restaurants. This explosion of curiosity into food sets for a great dining experience. Unfortunately, people who are living on a tight budget, who also enjoy eating well, can’t necessarily afford to eat out multiple times a week. Being swamped with work, having a vibrant social life or even having children often create hectic schedules, leaving many with not much extra time to spend in the kitchen creating that special meal. Bottled Thyme will give people back the time they need, all while not having them sacrifice an enjoyable meal; often dinner time being the one moment families can count on spending together. Heather and Michael Van Houten have a unique blend of professional training that will enable positive growth for the company. Michael has spent twenty years working in professional kitchens, as both a manager of high volume establishments or as a line cook working under several well established and extremely knowledgeable chef’s; all of these experiences have shaped him into a well diversified chef. Heather’s thirteen years of customer service and sales experience will provide Bottled Thyme’s customers with a personalized one on one touch that will certainly excite them to want more. Heather’s ability to create a well informed customer base will be successful through her utilization of her formal training in education. The skill sets these two bring to the table will enable positive growth for Bottled Thyme, while providing our customers a rewarding and fun visit to our locations. The specialty sauces industry is a fairly unknown industry on a large scale, nationwide basis. Through our marketing and promotional strategies outlined in this plan, mixed with educating our audience, Bottled Thyme can easily grow to a nationally recognized household name. There is plenty of room for expansion in this unsaturated market, and utilizing the owners experiences and skills, our road to success will not only be a pleasant and rewarding one, but a profitable one as well.
