The portfolio of companies & brands includes West Bend Co., Saladmaster, Iconic Kitchen Brands & Regal West Bend Cookware Outlet. prides itself on making high-quality, stainless steel cookware in the USA at its' manufacturing facility located in West Bend, Wisconsin. Using successful sales and management strategies, state-of-the-art equipment, and astute business acquisitions, Regal Ware's legacy
has expanded to embody a history of continuous manufacturing of high-quality cookware dating back to 1911. The history of Regal Ware, Inc. is a story of stability and enduring value amid constant and dramatic change. While remaining committed to the production of one of humankind's most basic and staple products—cookware—Regal Ware has risen to the top of the industry. An emphasis on quality and pride in workmanship while treating employees with respect has been a key success factor in the history of Regal Ware, Inc. Regal Ware’s first products were two stainless steel saucepans. Today the Regal Ware name is a mark of quality that can be found on cookware in homes around the world. Regal Ware products have impacted more than 50 million people in our nearly 100-year history. Regal Ware’s sterling reputation is widespread, so when the Discovery Channel’s show “Factory Made” wanted to know how to make cookware, they came to Regal Ware. Two full days were spent in the company’s Kewaskum and West Bend locations to document the production of just two of the company’s many products. Drawing on a legacy of nearly 100 years of cookware manufacturing expertise, Regal Ware, Inc. is the only company capable of USA manufacture of many different cookware constructions at its' manufacturing location to ensure quality consistency, control, and centralized distribution. Regal Ware’s highly skilled professionals are committed to creating world-class quality products including stainless steel cookware, multi-ply cookware, gravity-cast, and aluminum cookware.
