Interior Design Standard

Interior Design Standard Sandra Funk | Business Education for Interior Designers | 25 years in the industry | As seen in H&G, AD, ELLE, LUXE, HB, BOH

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08/30/2026

If people can’t find you, they can’t hire you.Referrals are wonderful, but they aren't the only way new clients discover...
08/26/2026

If people can’t find you, they can’t hire you.

Referrals are wonderful, but they aren't the only way new clients discover your work.

Visibility is something you build. When your marketing is working consistently, inquiries become more predictable, your pipeline becomes healthier, and the projects coming through the door start to look a lot more like the work you want to do.

That’s the shift: from waiting for the right referral to intentionally building a business that attracts the right clients.

https://interiordesignstandard.com/interior-design-marketing/

Photography -

You don’t have a talent problem. You have a pricing problem.Your work reads luxury. Your pricing reads unsure.That gap i...
08/25/2026

You don’t have a talent problem. You have a pricing problem.

Your work reads luxury. Your pricing reads unsure.
That gap is costing you real money.
Charging hourly keeps you stuck in explanation mode.
Flat fee puts you back in control.
Read it. Fix it. Thank me later.

https://interiordesignstandard.com/interior-design-pricing/

Photography -

Every job gets better.More efficient.More profitable.Less guesswork.That’s what happens when your business isn’t startin...
08/24/2026

Every job gets better.

More efficient.
More profitable.
Less guesswork.

That’s what happens when your business isn’t starting from scratch every time.

It’s built.

https://interiordesignstandard.com/

You don’t attract luxury clients by looking expensive.You attract them when your business can hold the level of trust, c...
08/21/2026

You don’t attract luxury clients by looking expensive.
You attract them when your business can hold the level of trust, clarity, pricing, and client experience they expect.

That’s exactly what this guide walks you through.
I’m sharing the strategies I’ve refined over 20 years in the industry to help you attract high-end, full-home interior design clients with more confidence and far less chaos.

Snag The Ultimate Guide to Attracting Luxury Interior Design Clients.

https://interiordesignstandard.com/attract-luxury-design-clients/

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