Pochoir.NYC

02/02/2026

Surprise news! I know I’ve been very quiet over here lately, but it’s because my husband and I have been working on a special project! Baby boy M is due April 12th—only two and a half more weeks before we get to meet him! Our dog Courage is already a great big brother, he’s been jealously guarding me and the bump since we started the IVF process. Here’s to spreading some light and joy in 2026, and maybe, just maybe, some unexpected new designs…

09/04/2025

September sunlight in my .

I hope this new month brings fresh beginnings to everyone, plus reminders to stop along the way to appreciate nature’s beauty. I’m so grateful I get to walk my pup through some beautiful tree lined streets as the cool breeze begins to creep in.

This month is also ! Don’t forget to scout your favorite vintage and secondhand stores for one of a kind finds. Then make them even more unique with our Pochoir.NYC embroidery kits! ;) (Shop at link in bio.)

08/26/2025

Happy to Courage, our mascot, assistant, and fur baby!!

08/16/2025

Building a wardrobe free from doesn't have to take a lot of time and money--all you have to do is shop your closet and use our affordable mini embroidery kits to add your own personal touch to the clothes you already love. Best of all, these kits are 20% off but hurry because the sale ends TODAY!

Our mini kits are compact, portable, beginner friendly, and come with links to comprehensive video lessons (no indecipherable AI instructions here, we promise!) and access to an online community for additional support.

Stitch your own sustainable fashion at www.pochoir.nyc

Discount take at checkout and offer expires on August 16th, 2025 at 11:59 PM EST.

08/15/2025

Creating your own sustainable fashion has never been easier with Pochoir.NYC's new mini kits! Affordable, travel ready, and perfect for beginners, these kits are 20% off until August 16th!

Each kit comes with access to guided, comprehensive video lessons, an online community for support, and all of the supplies you need to get started.

Shop now at www.pochoir.nyc before these prices fade away like your favorite summer blooms.

08/14/2025

Take your projects to the beach this summer with our new embroidery mini kits! Each kit comes with a small, beginner friendly project you can complete in an afternoon. Personalize your with the sticker template included in the kit (wash it off with hot water when you're done!), learn on the go with the included video lessons, and get the help you need in our online community. And the best part? These kits are 20% off from now until August 16th!

Shop the new collection at www.pochoir.nyc (Discount taken automatically at checkout.)

(Psst check out how I upcycled a top. 👀 You can do it too!)

08/13/2025

Sunscreen ✅(check)

Sunglasses ✅ (check)

Embroidery project ✅✅(double check!)

on the go this summer with Pochoir.NYC's new mini kits! Pick a garment, pick a design, and get stitchy while sipping an ice cold drink by the pool.

Each kit comes with video lessons, a sticker printed with a design, and all the supplies you need to turn your worn out duds into couture gems.

And the best part? The kits are 20% off between now and August 16th!

Shop the sale now at www.pochoir.nyc

(Discount taken automatically at checkout.)

08/09/2025

Thank you for the beautiful birthday cake!!! I share a birthday weekend with and our coworkers went all out. 🎉

I’m also giving a birthday present to all of you: ny newest embroidery kit collection is on sale from now until August 16th! Check it out at www.ppchoir.nyc Discount automatically taken at checkout. 😘🎁

Image description: Photo of a square chocolate cake decorated with berries, glitter, gold leaf, and candles that say, “Happy Birthday.”

08/08/2025

You want to learn how to embroider on your clothes before summer ends but you’re not sure where to start. Have no fear, Pochoir.NYC’s new Mini Kits are here! Each kit comes with:

✅Design printed on a water soluble sticker—just stick and stitch!

✅Video instructions—we’re with you every stitch of the way!

✅Online community that will answer your questions

✅Embroidery floss and sustainably farmed hoop

✅Stitch guide and color guide

We have two designs: a camellia, symbolizing strength, and a freesia, symbolizing friendship.

Best of all, these kits are so small, you can just drop them in your tote and take them on the go.Check the kits out at our link in bio or at www.pochoir.nyc

08/04/2025

07/30/2025

Happy !

We're celebrating with the launch of two new , which we're calling Mini Kits. Mini Kits are the perfect little embroidery snack, small designs that help you upcycle your wardrobe in an afternoon, introducing you to a few beginner stitches and best practices for stitching on clothes.

All kits include:
*Access to video lessons and an online community for fellow stitchers
*DMC embroidery floss
*An embroidery hoop
*Design printed on water soluble sticky paper--just stick the design wherever you want on your garment and stitch away!
*Needles

You will need to bring: a garment, your scissors, and your creativity.

Our two new designs, the Camellia, and the Freesia, are also available as

Shop the new kits today at www.pochoir.nyc



Image 1: Two small packets made from craft paper lie against a white background. These packets contain Pochoir's new embroidery kits. One is a Freesia design with orange and yellow flowers, the other is a Camellia design, stitched in a sage green outline with leaves surrounding the bloom. A gold flower appears above the kits in the upper left corner.

Image 2: Closeup of an ivory shirt pocket that's been embroidered with the camellia design. The threads used int he design--olive green, sage green, gold, and white, lie directly below the flower.

Image 3: Close up of a blue and white striped top that has been stitched on the right shoulder with yellow and orange Freesia blossoms.

07/12/2025

The face of an who made her first sale to someone who WASN’T friends or family!!!
My newest customer purchased my new camellia kit to do with her 4 year old daughter. These mini kits are great projects to stitch in a couple hours. Just set aside your afternoon and refresh your favorite garment!