NuStory

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from NuStory, Home decor, 234 10th Avenue, New York, NY.

06/22/2026

The Alder Rug feels perfectly at home in Robin Reetz’s Brooklyn apartment.

Handloomed from plush Sardinian wool and gabbeh dyed for rich tonal variation, its layered palette of gray, blue, moss, rust, and evergreen brings warmth and depth to the space.

Finished with a fresh arrangement of peonies, it’s a reminder that sometimes the smallest details make a room feel complete.

06/21/2026

Introducing: The New York Neighborhood Series. A series where every neighborhood tells a story, and every rug has a place in it. Next up: SoHo.

Creative, layered, and effortlessly stylish, the Simpatico Rug feels right at home in the neighborhood’s lofts, galleries, and design-forward spaces.

Hand tufted from wool, its plush construction and approachable palette bring warmth and character to a room, while its versatility makes it easy to live with. Now available in Jade and Taupe.

06/18/2026

The Albers Rug feels perfectly at home in Luke Beard’s space.

Hand tufted from 100% wool, the Albers Rug balances modern design with everyday comfort. Its distinctive loop and cut construction creates subtle texture and dimension, while thoughtful pops of color bring warmth and character to the room.

Inspired by Bauhaus principles and geometric form, the design feels both playful and refined. We love seeing it styled in a home that embraces creativity, personality, and a lived-in sense of ease.

06/17/2026

Introducing the latest additions to the NuStory collection.

From entirely new designs to beloved favorites reimagined in fresh palettes, these handcrafted rugs draw inspiration from bold graphics, architectural lines, and enduring craftsmanship.

Which one caught your eye? More to love at nustory.com

06/16/2026

The Sana Rug balances structure and softness with ease.

Hand knotted from wool and cotton, its geometric pattern feels both classic and contemporary. Part of our New York Neighborhood Series, it draws inspiration from the understated elegance of the Upper East Side.

06/12/2026

A runner has a way of transforming a space.

Handloomed from plush Sardinian wool and gabbeh dyed for rich tonal variation, our Alder Runner in Rust brings warmth, softness, and quiet depth to hallways, entryways, and in-between spaces. The subtle shifts in color and texture create a painterly effect that feels both grounded and timeless.

06/11/2026

Janette Ceracchi, we are so honored!

Our Polychrome Rug was designed to celebrate the beauty of layered color, so seeing it inspire creativity beyond the home is always a joy.

Recently, Ceracchi’s Pasta recreated the rug in handmade pasta form, translating its painterly palette into a vibrant composition of naturally colored dough. From beet and pitaya to turmeric, spirulina, and butterfly pea flower, every hue was thoughtfully crafted to echo the design.

06/10/2026

Texture, tone, and quiet dimension.

Shown here in Ivory, the Corduroy Rug reimagines the familiar ribbed texture of corduroy through carved stripes and plush Sardinian wool. Handloomed for exceptional softness, its sculptural surface adds depth and visual interest while maintaining a calm, understated presence in the room.

06/09/2026

Like a wildflower meadow brought indoors.

The Landscape Rug is hand tufted from ultra-soft Sardinian wool with a plush s**g pile that feels like walking on a cloud. Inspired by the colors and forms of blooming fields, its expressive palette and organic shapes bring warmth, softness, and a sense of calm to any space.

06/08/2026

The Hand Loomed Alder Rug feels perfectly at home in ’s Brooklyn apartment.

Crafted from plush Sardinian wool, the Alder Rug is defined by its rich texture and subtle tonal variation. Inspired by the grounding beauty of earth pigments and natural minerals, its layered palette of gray, blue, moss, rust, and evergreen brings warmth, depth, and quiet character to a space.

The traditional gabbeh dyeing process creates soft shifts in color and texture, giving the rug a painterly quality that feels both organic and timeless. We love seeing it layered into a home with so much personality and ease.

Address

234 10th Avenue
New York, NY
10011

Website

https://nustory.com/

Alerts

Be the first to know and let us send you an email when NuStory posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Want your business to be the top-listed Interior Service in New York?