NuStory

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Proof that the kitchen deserves a rug just as thoughtful as the rest of the home.Inspired by vintage carpets found in Al...
06/02/2026

Proof that the kitchen deserves a rug just as thoughtful as the rest of the home.

Inspired by vintage carpets found in Alpine ski lodges, our Chalet Rug brings together traditional Turkish motifs with a relaxed bohemian sensibility. Hand knotted from wool and cotton, it’s durable enough for everyday traffic while adding warmth, texture, and character to the heart of the home.

Palette cleanse.The Portia Rug brings architectural elegance to everyday living. Inspired by Art Deco design and hand lo...
05/29/2026

Palette cleanse.

The Portia Rug brings architectural elegance to everyday living. Inspired by Art Deco design and hand loomed from plush Sardinian wool, its carved detailing adds dimension, texture, and a sense of understated luxury to the spaces we live in most.

Made for long lunches, open windows, and a summer lived a little slower. ☀️Designed for indoor/outdoor use, our Flatweav...
05/28/2026

Made for long lunches, open windows, and a summer lived a little slower. ☀️

Designed for indoor/outdoor use, our Flatweave Camp Chair Rugs are woven from recycled PET in tonal shades that bring texture and ease to any space. Created in collaboration with lifestyle editor Newell Turner and inspired by the creative community of Bovina, they balance traditional craft with modern durability.

All season long, we’ll be sharing some of our favorite ways to live with them indoors and out.

A rug can completely shape the feeling of a space, adding warmth, texture, and a sense of grounding from the ground up.T...
05/27/2026

A rug can completely shape the feeling of a space, adding warmth, texture, and a sense of grounding from the ground up.

Today is the last day to shop The Memorial Day Event.

Enjoy up to 40% off select styles plus free shipping on all orders, featuring some of our favorite timeless runners, handwoven statement pieces, and everyday foundations.

★★★★★ A best seller for a reason.The Willow Rug brings together soft heathered wool and natural jute in an organic strip...
05/27/2026

★★★★★ A best seller for a reason.

The Willow Rug brings together soft heathered wool and natural jute in an organic stripe pattern inspired by shifting landscapes and quiet movement. Textural, grounding, and endlessly versatile, it’s designed to add warmth and depth to any space.

The perfect time to refresh the spaces you’ll be living in, hosting in, and gathering in all summer long.Enjoy up to 40%...
05/25/2026

The perfect time to refresh the spaces you’ll be living in, hosting in, and gathering in all summer long.

Enjoy up to 40% off select styles plus free shipping on all orders during our Memorial Day Event.

The Memorial Day Event is here: enjoy up to 40% off select styles plus free shipping on all orders.The perfect time to r...
05/22/2026

The Memorial Day Event is here: enjoy up to 40% off select styles plus free shipping on all orders.

The perfect time to refresh the spaces you’ll be living in, hosting in, and gathering in all summer long.

Summer gatherings, with a New York point of view.Inspired by the city’s iconic bodega coffee cup, the Bodega Rug transla...
05/21/2026

Summer gatherings, with a New York point of view.

Inspired by the city’s iconic bodega coffee cup, the Bodega Rug translates a familiar everyday symbol into a bold, graphic flatweave. Handwoven from recycled PET fibers, it’s designed for both indoor and outdoor living, balancing durability, versatility, and playful design.

Introducing our Upper East Side Neighborhood Guide.As part of The New York Neighborhood Series, we’re exploring the plac...
05/20/2026

Introducing our Upper East Side Neighborhood Guide.

As part of The New York Neighborhood Series, we’re exploring the places, spaces, and local favorites that shape the character of each neighborhood.

First up: the Upper East Side, timeless, refined, and quietly elegant, much like the Sana Rug itself.

Made for long lunches, open doors, sun-warmed floors, and a summer well lived. ☀️Our indoor/outdoor rugs bring softness,...
05/19/2026

Made for long lunches, open doors, sun-warmed floors, and a summer well lived. ☀️

Our indoor/outdoor rugs bring softness, texture, and ease to the spaces we gather most this season, from patios and terraces to kitchens and entryways. Durable enough for everyday living yet refined enough to instantly elevate a space.

All season long, we’ll be sharing some of our favorite styles and simple ways to live with them indoors and out.

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234 10th Avenue
New York, NY
10011

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