11/24/2023
Thanksgiving Day seemed like the perfect time to tell you the news I'm about to share with you because my heart is filled with the utmost gratitude and appreciation.
For the last almost 12 years I've had the privilege of creating products and shipping them all around the world.
Lily & Val started as a hobby on Etsy. Never in my wildest dreams did I imagine where that ride would take me! I've learned SO MUCH along the way, met the most incredible people, and supported my family for over a decade. Grateful really doesn't begin to describe it. It will always be a part of me and my story.
But as many of you have already noticed, my attention has shifted elsewhere. I've felt a strong pull and calling into new directions in my career, which I've followed with curiosity and an openness to possibility.
As I've shifted my focus, there have been many instances where my heart sunk in uncertainty for what the future would hold for this company that I've built, that I've held so dear for so long. I often felt torn finding myself holding on to the familiar but at the same time feeling the nudge to move forward, to change.
Over the past year, the voice inside and nudge has become impossibly loud. Although it's hard to say goodbye (oh how I dislike goodbyes) I know it's time.
Typing these words feels surreal, but this holiday season will be our last. We will be ceasing retail operations in January 2024.
I say this with bittersweetness. I'm sad for the closing of a chapter, but yet, where I'm going feels exhilarating (more on that another time.)
It is not all sad news though! I'm beyond thrilled to tell you about an exciting partnership to continue the Lily & Val legacy.
(More in comments)
